Sunsweet Bakery Introduces a Splash of Purple to the Baked Goods Aisle New line of plum-infused breads, pastries and cookies offers healthy alternative

SAN DIEGO, Feb. 13, 2013 /PRNewswire/ -- Sunsweet Bakery is combining the dense nutrition of its highly popular dried plums with other purple ingredients to create an exciting new line of baked goods as healthy as they are delicious. New products such as Purple Country Bread and Purple Swirl Loaf Cake can now be found at Costco locations throughout Southern California and the Southwest.

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"Studies have shown dried plums to be higher in antioxidants, higher in fiber, and lower in sugar than raisins and dried cranberries. Our plum infused product line is a natural evolution of the Sunsweet brand", said Tom Leahy, representative for Sunsweet. "By using our customer's favorite fruit as the key ingredient in our new line of breads, cookies, and pastries, we are creating exciting new taste experiences with a healthier nutrition profile than other similar products. Plus, by combining plums with purple wheat and purple corn, the products are not only further enhanced nutritionally, but they are also beautiful to look at."

Consumers can choose from a wide variety of new products, including: Purple Country Bread, Purple Swirl Bread and Purple Dinner Rolls.  The bread line features Sunsweet's Plum Amazins™, purple wheat and purple corn, along with 11 other grains.

For those who are health conscious with a sweet tooth, Sunsweet Bakery also offers Oatmeal Plum Walnut Cookies and Plum Walnut Breakfast Bites, both made with Plum Amazins™.

For more information visit www.sunsweetbakery.com. Like us on Facebook at www.facebook.com/SunsweetBakery or follow us on Twitter at www.twitter.com/sunsweetbakery for inspiration and recipes.

MEDIA CONTACTS:
Mandev Khalsa
Chelsea Hartnett
310-395-5050
mkhalsa@blazepr.com
chartnett@blazepr.com

SOURCE Sunsweet Bakery



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