ATLANTA, April 14, 2017 /PRNewswire/ -- SunTrust Park, the new state-of-the-art home of the Atlanta Braves, officially opens its doors today. The partnership between the Atlanta Braves and SunTrust Banks, Inc. (NYSE: STI) unites two iconic Atlanta brands to create a premier destination and sets a new standard in naming rights sponsorships.
SunTrust Chairman and CEO Bill Rogers said, "We see this partnership as far more than putting our name on a ballpark. SunTrust Park will help us advance our purpose of Lighting the Way to Financial Well-Being by engaging directly with people where they live, work and play – and reach millions of baseball fans nationally. SunTrust Park and the surrounding Battery Atlanta will be a year-round, community gathering place for years to come."
To further engage fans and visitors to SunTrust Park and the Battery Atlanta, SunTrust is opening The onUp Experience – a unique, interactive entertainment center for all ages.
"We believe no other bank or company has leveraged a naming rights sponsorship in this way," said Susan Somersille Johnson, SunTrust chief marketing officer. "The onUp Experience is a one-of-a-kind venue connecting finance, fun and baseball to help people achieve financial confidence."
Located on the main pedestrian walkway to the ballpark entrance at 800 Battery Avenue SE, Suite 110, The onUp Experience is named after the onUp movement, which has already helped 1.5 million people take steps toward financial confidence so they can enjoy the moments in life that matter.
At The onUp Experience, fans receive a personalized baseball card that gives them access to activities and games, including:
- A Braves Superfan Quiz, with a chance to win great prizes.
- The ability to "Jump onUp" in front of SunTrust Park and share pictures on social media.
- A chance to sit in front of the mics in the 680 The Fan Studio Booth, or watch live pre- and post-game commentary from 680 The Fan in The onUp Experience every game day.
- Hit the ball out of SunTrust Park in an interactive batting skills game.
- Sweepstakes competitions throughout the year to help visitors experience the feeling of financial confidence.
The center also has an event space that can be used for seminars, training and community activities. Learn more about The onUp Experience at https://onupmovement.suntrust.com/onupexperience/.
SunTrust Banks, Inc. is a purpose-driven company dedicated to Lighting the Way to Financial Well-Being for the people, businesses, and communities it serves. Headquartered in Atlanta, SunTrust operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states, along with 24-hour digital access. Certain business lines serve consumer, commercial, corporate, and institutional clients nationally. As of December 31, 2016, SunTrust had total assets of $205 billion and total deposits of $160 billion. The company provides deposit, credit, trust, investment, mortgage, asset management, securities brokerage, and capital market services. SunTrust leads onUp, a national movement inspiring Americans to build financial confidence. Join the movement at onUp.com.
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SOURCE SunTrust Banks, Inc.