SUNY Plattsburgh Taps Conversation for New Campaign
Looks for online and offline advertising expertise
NEW YORK, July 21, 2011 /PRNewswire/ -- The State University of New York College at Plattsburgh announces that it has retained New York City-based Conversation, LLC to assist with overall advertising needs.
SUNY Plattsburgh, whose tagline is "Imagine what you will accomplish," offers more than 60 majors.
"We're excited to move forward with a new campaign," said Bryce Hoffman, executive director of marketing and communications for Plattsburgh. "We have a lot of opportunities to offer, and with Conversation's help, we will strategically spread our message and make it easy and convenient for our target audiences to learn more about what we can do for them."
SUNY Plattsburgh's new campaign will target four different audience groups: prospective students with high academic ability, transfer students, parents, and influencers (such as guidance counselors). "We want to ensure a connection with SUNY Plattsburgh's wide range of followers and targets," said Myles Kellam, managing director at Conversation. "In order to reach the audience we will use data modeling and behavioral targeting. This will help us find the right tactics and processes to use."
Conversation's scope of work will include the creation of online ads, radio ads, search engine marketing and landing pages. The advertisements will fall into three categories - general messages about the college, niche messages that align classes and majors with more specific interests, and Spongecell ad units, which include Facebook and SUNY Plattsburgh home page links and downloadable application forms.
"We're excited to begin another project with SUNY Plattsburgh," said Kellam. "We look forward to helping them with this new stage of messaging."
About SUNY Plattsburgh
SUNY Plattsburgh (http://www.plattsburgh.edu) offers more than 60 majors and a wide range of special programs that prepare graduates for professional life and advanced studies through a foundation in liberal arts and an experience that celebrates excellence, ethical values, lifelong learning and responsible citizenship in a global community. The college has been recognized by Kiplinger's Personal Finance magazine as one of the "Top 100 Values in Public Colleges" and has been named among the top master's level schools in the "North America's Best Colleges" by U.S. News & World Report.
About Conversation, LLC
Conversation is a progressive, integrated communications agency focused on leveraging emerging media with just the right amount of old-school traditional advertising. Conversation's innovative style and expert team have earned several awards and are the focus of industry buzz. Conversation is quickly bridging the gap between idea and execution, helping companies realize highly strategic, creative and interactive campaigns at lightning speed to meet the quickly changing media preferences of consumers. The agency boasts a strong client list, which includes The Children's Place, Hearst Communications, L'Oreal and SVEDKA. http://www.convoagency.com
For more information, please contact:
Laurie Patrei, Senior Manager of Corporate Communications
SOURCE Conversation, LLC