NEW YORK, Sept. 15, 2016 /PRNewswire-USNewswire/ -- Stars and Stripes, an independent political action committee created by a group of millennials to encourage their peers to engage in the political process, has released their first online video. In the video a perceived Donald Trump is seen swiping his way through various profiles in a smartphone app, choosing to 'deport' or 'friend' various individuals while excerpts of John F. Kennedy's famous civil rights speech can be heard.
Stars and Stripes is an FEC registered independent expenditure political action committee self-described as a "non-traditional" Super PAC. The committee was formed by a group of like-minded millennials who sought an outlet to raise awareness regarding what they perceived to be dangerous rhetoric coming from the Donald Trump campaign. The stated goal of the committee is to bring about awareness and change by reaching out to the next generation of Americans. Stars and Stripes distributes its content solely through social media channels and various online forums to connect with their target audience. This strategy also provides the organization the ability to operate without the high costs typically associated with Super PAC advertising.
As stated by the founder, "Our goal is to get our generation involved in the political process as our future depends on our participation. The medium for our platform is what our generation is most familiar with, social media, forums, YouTube, etc. After rigorously researching the various Super PAC's for each party, it seems to me that the overall execution is very flawed. Overhead is extremely high, much of the contributions that are received go back to marketing expenses to in turn raise more money, and the overall result is tireless television, radio, and print ads that do very little to capture attention. The general consensus among my peers is discontent with the political landscape, very few watch network news or read the papers, all of their political news is digested online if at all. Our strategy is to produce content that combines politics, pop culture, and humor in an effort to capture attention and hopefully encourage more serious discussion or action regarding social and political issues."
Learn more at: www.starsandstripespac.org
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SOURCE Stars and Stripes PAC