SUPER RTL Agrees To Extensive Multi-Year Content Deal with DreamWorks Animation
COLOGNE, Germany, June 18, 2013 /PRNewswire/ -- SUPER RTL, the German children's TV market leader for 15 years, and DreamWorks Animation (Nasdaq: DWA), the world's largest animation studio and home to the Shrek, Kung Fu Panda and Madagascar franchises, have agreed to terms on a five-year television output agreement beginning in September 2013. This extensive deal includes more than 1100 programming half-hours and secures a supply of high-quality animated series for the station.
The licensing agreement includes new television series inspired by DreamWorks' hit franchises and future films, the first two of which will be How to Train Your Dragon and a show based on the soon-to-be-released Turbo (July 2013). All original series produced by DreamWorks Animation will air exclusively throughout Germany on the Cologne-based kids' and family broadcaster. SUPER RTL will also be getting access to the DreamWorks Classics library, which includes some of the most popular animation produced in the last 50 years.
SUPER RTL Managing Director Claude Schmit comments: "For us this strategic partnership constitutes a milestone in the station's history. Our relationship with DreamWorks Animation, one of the most globally recognized entertainment brands, will be able to elevate our profile as the go-to station for young viewers. With access to this incredible library of content, we are now excellently equipped to compete in a crowded marketplace."
Eric Ellenbogen, Co-head of DreamWorks Classics, who led the transaction for DreamWorks Animation, added: "SUPER RTL is truly an ideal home for our new television slate. Our characters will have the widest possible audience on the leading kids' channel in Germany for years to come."
About Super RTL
Thanks to high-quality programming which not only appeals to little folks but also meets the educational requirements of parents, SUPER RTL is by far the most popular TV channel among kids. For the past 10 years, SUPER RTL has reigned supreme as Germany's uncontested market leader on the children's TV market, having the broadest reach of any children's channel across Europe. Yet this Cologne-based station, first launched back in April 1995, attracts more than just younger audiences: it offers programmes for the whole family, including classic animation films, cartoon specials, kids' feature films, in-house shows and comedies for prime time viewing after 8.15 pm.
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation's feature films are produced in 3D. The Company has theatrically released a total of 26 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss in Boots and Croods.
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
SOURCE DreamWorks Animation