Super Wings Property Thrives After Successful Take Off in North America

Feb 23, 2016, 08:00 ET from Auldey Toys North America

BOSTON, Feb. 23, 2016 /PRNewswire/ - Auldey Toys North America (www.auldeytoys.us), a subsidiary of Guangdong Alpha Animation and Culture Company Ltd., one of the world's largest developers of animation and toys, is excited to announce the recent launch of its line of Super Wings™ toys in the US.

(Photo: http://photos.prnewswire.com/prnh/20160222/335777)

The line includes playsets, transforming characters and more, all based on the Super Wings gang from the popular preschool TV show, which is top rated globally, currently airing on NBC Sprout in the US and Treehouse TV in Canada.

Super Wings follows an adorable plane named Jett who travels the world delivering packages to children. On every delivery, Jett encounters a new problem that he and his friends must work together to solve. The show focuses on issues of creative problem solving and cultural diversity, and the characters visit 52 cities in 45 countries over the course of the series.

"Super Wings is a hot property right now. We have been one of Sprout's top rating shows since we launched in March of last year, and we are definitely experiencing a pent up demand for merchandise," said Adrian Roche, President, Auldey Toys North America. "Our early sales results are exceeding expectations and we are looking forward to the excitement continuing in the future." 

About Auldey Toys North America:

Auldey Toys North America is a wholly owned subsidiary of Alpha (Guangdong Alpha Animation and Culture Co., Ltd), one of the largest and most successful animation, toy, and entertainment groups in Asia. With a mission of providing engaging entertainment experiences, linking superior animation content with high quality toys and games for kids and their parents, Auldey Toys takes play seriously. Their portfolio of brands, including Super Wings™, Sky Rover™, Wave Racers™ and Race-Tin™, appeals to both boys and girls across a wide range of ages. There is something for everyone, and much more on the horizon!

SOURCE Auldey Toys North America