Superstitious Drivers Seek Assurance With Insurance at

07 Sep, 2012, 12:27 ET from

LONDON, September 7, 2012 /PRNewswire/ --

With the introduction of the 'unlucky 13' number plate from next March, superstitious drivers should head to to find peace of mind with a good deal on their car insurance.

From March 2013, all new vehicles will carry the number 13 on their plates. Research by the AA has revealed that up to one in three drivers are afraid to buy a car with the 'unlucky' number plate, fearing that it will attract bad luck on the road.[1]

Short of paying for a personalised registration, there is not much that new car owners can do to avoid the 'unlucky 13.' Superstitious drivers should make sure they have adequate insurance cover, drive more carefully and hope for the best, as a lucky rabbit's foot is not scientifically proven to reduce risk.

Simon McCulloch, Director of Insurance at said: "Whether you are superstitious or not, it is worth ensuring you have adequate protection should the worst happen. With so many great deals on, it's easy for drivers to find the right insurance. We offer very competitive quotes from across the majority of the market so there's no reason to feel unlucky when it comes to paying for car insurance."  

Specialising in more than just car insurance, provides customers with an easy way to find the right deal on a wide range of insurance and financial products, including home insurance, van insurance, bike insurance, life insurance, pet insurance and credit cards. It also offers comparisons for a range of household utilities, including electricity, gas, phone, broadband and digital TV.



  • was launched in 2006 and has grown rapidly over the past six years to become one of the UK's leading price comparison websites.
  • provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as credit cards and loans.
  • actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers. is a trading name of BISL Limited. BISL Limited is authorised and regulated by the Financial Services Authority.

Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094.