Supplement Industry Marketing Leader Jim Kras Joins Inergetics as the Chief Marketing Officer
PARAMUS, N.J., July 12, 2012 /PRNewswire/ -- Inergetics, Inc. (OTCBB: NRTI) announces that Jim Kras has joined the Inergetics' management team as the Chief Marketing Officer (CMO). Jim's years of experience in the nutrition and consumer products marketplaces includes restructuring and repositioning brands including MET-Rx™ Sports Nutrition and Pure Protein™, divisions of NBTY. During his tenure at NBTY, he successfully repositioned an extensive portfolio of supplement brands, leveraging retail partnerships and driving the sales force.
His accomplishments included relaunching Pure Protein to women with comprehensive marketing campaigns, catapulting the brand to market share leader in all classes of trade which led to unparalleled sales growth that continues to this day. He was also instrumental in the development of Body Fortress™, Wal-Mart's top-seller.
Overall, his team's efforts resulted in the sports nutrition's division revenue growth from $90M to over $200M+ during his leadership.
Jim more recently led Amino Vital™ brands, a division of the global leader – Ajinomoto, as US Director of Marketing, where he focused the brand's critical care heritage as a recovery product to help develop the endurance category in Vitamin Shoppe™ while increasing overall brand sales.
Michael James, Chief Executive Officer and Chief Financial Officer of Inergetics, stated, "As a management team we feel that Jim will bring the industry specific marketing knowledge and experience we have lacked in the past." Mike continues, "We look forward to working with Jim to position the brands for growth, while expanding distribution and executing world-class marketing campaigns to drive revenue and build a highly profitable business moving forward."
About Inergetics, Inc.
Inergetics, Inc. is a leading developer of nutritional supplements for the Clinical Health and Sports Supplement markets. Inergetics has developed the Surgex® sports nutrition formula to meet the nutritional needs of professional, Olympic and amateur elite athletes that experience post-workout symptoms such as fatigue, loss of lean muscle, oxidative stress, and reduced immune function. Additionally, Inergetics has established a line of Resurgex™ products that provide comprehensive nutritional support for actively treated cancer patients as well as those in post-treatment care and elderly members of the assisted living community. To learn more about Inergetics, visit www.inergetics.com, the Surgex® product website and online store at www.surgexsports.com.
Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.
SOURCE Inergetics, Inc.