SurePure Announces Commercial Deal with HELPAC, a Major Essential Oils and Floral Water Bio-Producer

NEW YORK, March 28, 2014 /PRNewswire/ -- SurePure, Inc. (OTCBB:SURP), a global leader in liquids photopurification, announced today that it has signed a sales agreement with HELPAC, a French player in biologic plant-based essential oils and floral water. SurePure's proprietary photopurification technology will be utilised to purify the company's natural floral water.

To provide additional details on today's announcement, SurePure demonstrated the efficacy of its technology, which uses UV light energy as opposed to heat, was exemplified in trials that have provided a significant reduction (Log 4) in yeasts and moulds and total viable counts without inducing any modification of product, particularly its fragrance. Sure Pure UV technology will replace a very costly 0,2 microns filtration process, and will enable HELPAC to bring its floral water under the 10 CFU/ml regulatory limit in cosmetic industry, at a very reasonable cost and with much less operational constraints.

Mr. Guy Kebble, Chief Executive Officer at SurePure, said, "We are very pleased with the results of our trial work with a significant manufacturer and marketer of natural biologic floral water for cosmetic industries and the positive response it has had on their products using our technology. This is yet another novel and highly beneficial application of the SurePure photosterilization technology."

About SurePure

SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepureinc.com for more information.

SOURCE SurePure, Inc.



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