NEW YORK, Nov. 3, 2015 /PRNewswire/ -- SurePure (OTCQB: SURP), a global leader in liquid photopurification, announced today that South Africa's Department of Health has endorsed ongoing studies of the use of SurePure's ultra-violet photopurification as an alternative to pasteurization for the treatment to raw milk to make it safe for human consumption. If successful, the program will allow South Africa's farmers to use the SurePure Photopurification Technology as an alternative processing method to purify, bottle and sell their raw milk. Milk Independent and Cairnbrogie Farm of Plettenberg Bay, South Africa will be the first to commercialize the process.
Guy Kebble, CEO of SurePure stated, "We are very pleased that South Africa's Department of Health has encouraged milk producers to research SurePure's technology for the efficacy of both the technology and the process. We look forward to working with all parties in establishing and displaying the advantages that this proprietary technology has to offer to the dairy industry."
SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first. SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepureinc.com for more information.