The primary social media networks potential employers are reviewing when looking at a candidate's online presence are LinkedIn (72 percent) and Facebook (54 percent). While most job-seekers responded that they believe employers are reviewing their posts (80 percent) and images (80 percent), employers revealed that they are looking more at posts (59 percent) and groups (51 percent).
"It's important for job seekers to remember their online content and affiliations reflect their offline brand," said Lamont Allen, assistant vice president of student affairs and career services at Rasmussen College. "We encourage job seekers to review their social content before submitting their next application to ensure their professional and personal achievements, memberships and special skills are showcased and represented appropriately. Your online brand may be the first impression or the final handshake for your dream job. So make sure it tells the story you want to share."
Many Rasmussen College Community Career Fair events will provide LinkedIn training as well as free professional headshots. For a complete list of Community Career Fair events and to view a list of employers at a fair in your area, please visit http://www.rasmussen.edu/student-life/events/careerfair/.
To learn more about the Rasmussen College Employer and Student Survey, please visit http://www.rasmussen.edu/student-life/blogs/college-life/is-your-online-brand-helping-or-hurting-your-career/.
*Rasmussen College Employer and Student Survey, Aug. 15 – Sept. 23, 2016. Respondents include approximately 240 employers and 80 job seekers.
ABOUT RASMUSSEN COLLEGE:
Rasmussen College is a regionally accredited private college and Public Benefit Corporation that is dedicated to changing lives through high-demand educational programs and public service. Rasmussen College offers certificate and diploma programs through associate's and bachelor's degrees online and across its 22 Midwest and Florida campuses in a supportive, student-centered and career-focused environment. Since 1900, Rasmussen College has been dedicated to being a primary contributor to the growth and development of the communities it serves. As a Public Benefit Corporation, Rasmussen College is committed to helping change lives through education and making a positive impact on society through public service and a variety of community-based initiatives. For more information about Rasmussen College, please visit www.rasmussen.edu.
Contact: Molly Andersen
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SOURCE Rasmussen College