Survey Finds Packing Lunch to be the Top Back-to-School Stressor for Parents

More than half of parents surveyed cited they dislike packing lunch (53 percent) and listed it as the most stressful part of the back-to-school season (61 percent). When asked to choose their top three stresses about their kids going back-to-school, parents reported:

• Packing lunch- 61 percent
• Getting your children up and dressed- 55 percent
• Homework- 47 percent

"Back-to-school is one of the most stressful times of year for a parent and our survey shows that packing lunch is one of the leading causes," Wise Apple CEO Rebecca Sholiton explains. "We designed Wise Apple to make life a little easier by making lunch better, and providing families with a stress and time-saving solution to planning and packing meals. For each meal, we start by asking kids their ideal school lunch, then our culinary team transforms their ideas into ready-to-serve meals with ingredients that parents can feel good about."

The Wise Apple platform enables parents to easily order meals online with their kids and choose from a wide selection of balanced meals that are delivered weekly. With the guidance of a culinary team and pediatric dietitian, Wise Apple incorporates the highest quality protein, produce and ingredients into its menu. Organic and locally sourced whenever possible, the meals are designed for a variety of dietary and taste preferences including gluten-free, dairy-free and always nut-free. The packaging easily fits in a lunchbox and allows kids to customize based on their preferences.

Wise Apple's refreshed identity is inspired directly by its customers, and adds a fun, playful spin on the company's original mission: to provide real food to real families who live busy lives. The Wise Apple brand comes to life with a new, simple to use website (www.getwiseapple.com) and recyclable mix-and-match packaging that is easy to transport and store. Revamped menu items are made with real, wholesome ingredients and also meet a range of dietary needs, from simple to adventurous eaters. 

Wise Apple is available for delivery throughout the Midwest with plans to expand by 2018. The meals are prepared, packed and sealed for freshness in a commercial kitchen and delivered door-to-door using insulated, environmentally-friendly cooler boxes. Consumers can chose from Wise Apple favorites or completely customize their own with meal plans providing convenience to fit their family's needs over time. With multiple weekly plan options including five, eight, or 12-pack delivery options, Wise Apple delivery service's prices range from $34.95 to $78.00 per week.

About Wise Apple
Wise Apple makes life easier by making lunch better - delivering fresh, custom, pre-packaged, ready-to-serve lunches and snacks directly to your door. The service takes away the daily challenge and stress parents and guardians face when planning and packing their children's lunch. Wise Apple lunches are chef-crafted, and kid-approved using the highest quality, nutritious ingredients. The service offers items for a variety of dietary and taste preferences including gluten-free, dairy-free and nut-free options. Launched in 2016, by Rebecca Sholiton and Nathan Cooper, Wise Apple is on a mission to see food through kids eyes, making good-for-you food fun for kids. For more information about Wise Apple please visit: www.getwiseapple.com.

*Survey Methodology: Wise Apple conducted n=533 surveys online in July 2017 with parents across the Midwest (Illinois, Wisconsin, Michigan, Indiana and Ohio) on their biggest stressors about the back-to-school routine. The margin of error is +/- 4 percentage points at a 95% confidence level.

SOURCE Wise Apple

Related Links

http://www.getwiseapple.com