Survey Ranks ALDI USA Fifth on List of Companies with the Most Loyal Fans
ALDI Facebook fans among the most likely to recommend the brand to friends or colleagues
BATAVIA, Ill., March 27, 2013 /PRNewswire/ -- Discount grocer ALDI USA ranked fifth on a list of the top 20 companies with the most loyal fans. No other grocery retailer was included on the list, which tracks every major brand on Facebook and how likely those brands' fans are to recommend them to friends or colleagues. The survey was conducted by LoudDoor, a Facebook insights Preferred Marketing Developer. Other companies ranked in the top five include Google, Facebook and Walt Disney World.
ALDI launched its Facebook page in July 2012 and has gained more than 363,000 fans to date, with new fans liking the page every day. The ALDI USA Facebook Page can be found at www.facebook.com/aldi.usa. It offers fans an opportunity to engage with the company and find information about ALDI exclusive brands, store openings, Special Buys and more.
"We're honored that the trust our customers have in ALDI to deliver the highest quality products at the lowest possible prices has created such tremendous loyalty," said Jason Hart, president, ALDI USA. "Smart shoppers know they can save time and money at ALDI without sacrificing quality. It's their word-of-mouth support that has fueled our significant growth in recent years."
At ALDI, shoppers have found that switching from national brands to ALDI exclusive brands can save them up to 50 percent* on more than 1,400 of the most commonly purchased grocery items. More than 25 million customers each month benefit from the simple and streamlined approach ALDI has to grocery retailing. Over the last several years, ALDI has opened approximately 50 to 80 stores each year and expects to continue at that pace.
"Low prices can get people in the door, but it's our great quality that keeps customers coming back to ALDI," added Hart.
ALDI exclusive brands are manufactured by many of the nation's leading food companies and must meet or exceed the quality and taste of the national name brands. ALDI is so confident in the high quality of its products that all ALDI food products are backed by a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will replace the product and refund the purchase price.
About LoudDoor's Brand Satisfaction Survey
LoudDoor is a Facebook insights Preferred Marketing Developer that conducts research and audience targeting on Facebook. Its new dashboard, Brand Satisfaction, is powered by over 1 million monthly survey responses. The largest market research of its kind, Brand Satisfaction tracks every major brand on Facebook and how likely fans are to recommend those brands to friends or colleagues. Starting Jan. 1, 2013, Brand Satisfaction asked consumers to rate how likely they are to recommend a brand they "like" on Facebook. Participants also completed a demographic, behavioral and attitudinal survey. To be eligible for LoudDoor's Top 20 Brand Satisfaction list, a brand page must have at least 50,000 Facebook fans and a minimum of 300 completed surveys on the brand. Rankings are based on the brands' Net Promoter Score® which is calculated by the participants' likelihood to recommend the brand on a 0-10 scale. Respondents rating the brand at 9-10 are considered "Promoters," 7-8 are "Passives" and 0-6 are "Detractors." The percentage of Promoters is subtracted from the percentage of Detractors to determine the Net Promoter Score® utilized to benchmark the brand satisfaction of fans of a Facebook page. For more information, please visit www.louddoor.com.
About ALDI Inc.
A leader in the grocery retailing industry, ALDI operates more than 1,200 US stores in 32 states, primarily from Kansas to the East Coast. More than 25 million customers each month save up to 50 percent* on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells more than 1,400 of the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. For more information about ALDI, visit www.aldi.us.
*Based upon a price comparison of comparable products sold at leading national retail grocery stores.
SOURCE ALDI Inc.
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