Survey Sampling International Expands Its Partnership with Imperium(R), Adding Verity(TM) to Validate Respondent Data

SHELTON, Conn., March 16 /PRNewswire/ -- Survey Sampling International (SSI), the world's leading provider of sampling solutions to the market research industry, announced today that it is expanding its partnership with Imperium to include Verity, an advanced data validation service. Verity compares respondent demographics to multiple databases and data vendors specializing in consumer information to confirm key identity data, including name, address and date of birth. By implementing Imperium's stringent validation process, SSI's respondent data will be Verity certified for accuracy.

Verity is the newest addition to SSI's partnership with Imperium, a leader in custom software development specializing in market research, marketing and advertising services. SSI already incorporates RelevantID® -- Imperium's best-in-class digital fingerprinting tool -- into SSI Verify™, the industry's most powerful solution for ensuring the reliability of online sample.

"As SSI drives sampling innovation with game-changing advances, such as SSI Dynamix™ -- our new dynamic sampling platform that makes the Internet the panel -- we know it is essential to have tools in place that ensure we continue to deliver the highest levels of data quality," says Kees de Jong, CEO of SSI. "By partnering with Imperium, we are incorporating cutting-edge technologies into our quality processes, so clients can always trust the integrity of their sample.  Verity will be an integral part of our rigorous quality checks for Dynamix, which also include advanced methods, such as digital fingerprinting, to verify and de-dupe respondents, as well as built-in approaches to balance sample and control overlap."

"We are excited to see our partnership with SSI continue to grow," adds Marshall Harrison, Founder and CEO of Imperium.  "We look forward to working with SSI in fully leveraging Verity's capabilities --and building on our companies' shared commitment to meticulous quality and pioneering product development."

About Survey Sampling International

Survey Sampling International (www.surveysampling.com) is the premier global provider of sampling solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone and mobile/wireless. Client services include questionnaire design consultation, programming and hosting, and data processing. SSI serves more than 1,800 clients, including 48 of the top 50 research organizations. Founded in 1977, SSI has 17 offices in 15 countries.

About Imperium

Imperium (www.imperium.com) is a leading technology development firm specializing in design, development, implementation and support of database systems for business intelligence and integrated e-business solutions. Imperium provides innovative product services in the areas of market research, financial services, telecommunications, healthcare, marketing, advertising and web design.

Brands include RelevantID® -- the leading digital fingerprinting technology for certifying data, Verity™ -- the data validation service that confirms the accuracy of a person's name, address and other demographics, and RelevantView® -- technology that captures the user's online experiences on web sites and web applications. Imperium® is a Microsoft Gold Certified Partner.

Contact Information

For more information, contact Ilene Siegalovsky, Vice President, Global Marketing for Survey Sampling International at [email protected] or 203-567-7230.

SOURCE Survey Sampling International