Suzanne Powers Appointed Global Chief Strategy Officer for McCann Erickson
NEW YORK, June 11, 2013 /PRNewswire/ -- McCann Erickson today announced the appointment of Suzanne Powers as EVP, Chief Strategy Officer. Powers joins McCann Erickson from Crispin Porter + Bogusky, where she served as Global Strategy Officer. She succeeds Daryl Lee, who was promoted to Global CEO of UM, McCann Worldgroup's global media agency partner.
"We are pleased to have Suzanne join us," said Harris Diamond, Chairman & CEO, McCann Worldgroup. "Suzanne has the energy, passion and skills to lead our incredibly talented group of strategic executives. She brings us a unique perspective on how to build global insights and ideas across our brands, geographies and culture."
Suzanne joins McCann from Crispin Porter + Bogusky, where she served as Global Strategy Officer and was charged with leading the global development of the agency, working across all CP+B offices and brands. Prior to CP+B, she was the global strategy director of TBWA, where she led brands including Mars, Nivea, and GSK.
"McCann is a great brand, and I am excited to be part of writing the next chapter. Truth Well Told is not only a 'mantra,' it's an organizing principle for how to approach solving brand challenges in a modern world, across the agency culture and the global brands. The strategic group is incredibly strong, and I'm looking forward to working with them," said Powers.
McCann Erickson has long been recognized as a leading advertising agency, both as the world's largest collaborative agency network and as a strategically creative brand-builder within each of the more than 120 countries in which it handles a wide range of local and international brands.
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
SOURCE McCann Worldgroup; McCann Erickson