SVEDKA Vodka Charges Into Summer With Bold Campaign Creative Takes Brand Communication in Fresh New Direction
NEW YORK, May 7, 2013 /PRNewswire/ -- SVEDKA Vodka, the number-two imported vodka in the United States (Impact) is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print, and experiential activations, kicking off in May. The new SVEDKA Vodka advertising campaign features bold imagery that is creative expression of the "possibilities that may unfold" with SVEDKA. Vibrant colors and enticing liquid cues surround the SVEDKA bottle in these product-focused executions. The bold bottle, the splash of vodka and ribbons of colored smoke depict the energy and anticipation of what may happen at any given moment, with SVEDKA center stage.
"This campaign showcases the dynamic energy and imagery that connects the consumer more closely with the product, creating a tangible sense of immediate future," says Diana Pawlik, Vice President, Marketing, SVEDKA Vodka. "It's all about the possibilities of the 'now'."
"Our challenge, creatively, was to take the notion of being progressive and ahead of the curve while immediately relevant to our millennial target," says Joseph Bonnici, Creative Director, Bensimon Byrne. "We collaborated with Matt Barnes, a coveted and award winning commercial photographer and one of the hottest multi-media production houses in Europe, Parasol Island. The result is a spectacularly vivid world where anything is possible with SVEDKA."
The creative rotation supports new flavors, core flavors, as well as 80-proof and will start with SVEDKA Vodka, SVEDKA Orange Cream Pop and SVEDKA Strawberry Colada in the spring, followed by a range of new executions in the fall. Digital and out of home executions begin in May, with experiential sampling events across the country in 20 markets throughout the summer.
ABOUT SVEDKA VODKA:
SVEDKA Vodka is the fastest growing top-10 spirits brand and second largest imported vodka brand in the United States (Impact, 2012). SVEDKA has won numerous category awards and accolades, including Impact's "Blue Chip" Brand Award (2012), the Fast Track Award at Beverage Information Group's 2011 and 2010 Growth Brand Awards as well as Impact's "Hot Brand" award in 2012. Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011) as well as a 93 rating from Wine Enthusiast (2004). Intangible Business also named SVEDKA the #4 Most Powerful Vodka Brand on their 2011 Power 100 List. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. SVEDKA is also available in Orange Cream Pop, Colada, Strawberry Colada, Citron, Clementine Raspberry, Cherry, and Vanilla, each 35% alcohol by volume (70 proof). Constellation Brands, SVEDKA's parent company, is the number-one multi-category supplier for beer, wine and spirits in the United States. For further information, please visit www.SVEDKA.com, follow us on Facebook, Twitter and Instagram @SVEDKA Vodka and on YouTube @SVEDKAofficial.
SOURCE SVEDKA Vodka