SVEDKA Vodka Defines the Taste of Summer With the Launch of Colada Seventh Flavor in SVEDKA's Growing Portfolio Tastes as Good as it Looks

Proprietary Blend of Fresh Coconut, Juicy Pineapple and Mango Hits the Market on June 20th

NEW YORK, June 20, 2012 /PRNewswire/ -- SVEDKA Vodka, the fastest growing top-10 spirits brand and the second largest imported vodka brand in the United States, announces the expansion of its flavor portfolio with SVEDKA Colada, a brand new, sun-spiked flavor, set to debut just in time for Summer 2012. SVEDKA Colada is a unique and refreshing blend of coconut flavored vodka with creamy Indonesian coconuts, sweet and tart pineapple and a hint of mango.  SVEDKA Colada's packaging sets itself apart with a striking white, lacquered bottle, accented with chartreuse lettering, and a metallic gold closure.  SVEDKA Colada will be available nationally beginning on June 20th in 50Ml, 375Ml, 750Ml bottles at a suggested retail price of $12.99 for the 750Ml bottle. 

"The flavors of SVEDKA Colada are quintessentially summer," says Diana Pawlik, Vice President of Marketing for SVEDKA Vodka. "We are offering something fun and tropical that is easily mixed, or enjoyed on its own, whether it be at the beach, pool or patio."

In-line with SVEDKA Vodka's cheeky advertising and marketing campaigns, Colada continues to build the brand's notoriety during the time of year when tans reign supreme and clothing takes a backseat to skimpy beachwear.

SVEDKA Colada can be enjoyed on its own, or mixed as a slushy with pineapple and other summertime flavors that truly highlight its light and cool taste.  SVEDKA Colada joins the brand's existing award-winning vodka, which includes Citron, Clementine, Grape, Raspberry, Vanilla and Cherry.

ABOUT SVEDKA VODKA

SVEDKA Vodka is the fastest growing top-10 spirits brand and second largest imported vodka brand in the United States (Impact, 2012). SVEDKA has won numerous category awards and accolades, including the Fast Track Award at Beverage Information Group's 2011 and 2010 Growth Brand Awards as well as Impact's "Hot Brand" award in 2012.  Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011) as well as a 93 rating from Wine Enthusiast (2004).  Intangible Business also named SVEDKA the #4 Most Powerful Vodka Brand on their 2011 Power 100 List. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. The product is also available in SVEDKA Citron, SVEDKA Raspberry, SVEDKA Clementine, SVEDKA Vanilla, SVEDKA Grape, SVEDKA Cherry, and SVEDKA Colada each 35% alcohol by volume (75 proof). For further information, please visit www.SVEDKA.com, follow us at, www.facebook.com/SVEDKA or www.twitter.com/SVEDKA.

SOURCE SVEDKA Vodka



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