SVnetwork Campaign Chosen as 2010 OMMA Awards Finalist SVnetwork's engagement for Microsoft Bing on Zynga's Farmville nominated in the social media campaign category for online advertising creativity
LOS ANGELES, Sept. 10 /PRNewswire/ -- SVnetwork, the Web's largest performance brand advertising network and technology platform, has been recognized in MediaPost's 2010 OMMA Awards nominations for its work with Deep Focus on the social media engagement for Microsoft Bing on Zynga's Farmville. The campaign is a finalist in the Online Advertising Creativity category, which recognizes campaigns that demonstrate outstanding strategic and creative execution for a client or brand.
SVnetwork, which reaches over 80 million consumers every month, developed an interactive engagement that drove unprecedented results for Bing's fan following by offering a unique value exchange for Farmville players who interacted with the Bing brand. The wildly successful promotion delivered over 425,000 Facebook fans for Bing in just one day. Even more impressive was the ROI of the campaign, with 70% of the newly acquired fans visiting the search engine in the month following the engagement. The campaign was also recently recognized as one of Forbes' "Best-Ever Social Media Campaigns" of all time.
"Collaborating with Deep Focus delivered incredible social media results for Bing," said SVnetwork CEO Jay Samit. "Having the OMMA Awards recognize the power of interactive brand engagements to create impact validates the experience of our 80 million consumers."
By developing the Web's most cost-effective solution for advertisers to engage a targeted audience of connected consumers, SVnetwork provides scalable distribution for performance brand marketing in digital media. SVnetwork's unique brand advertising platform charges advertisers only when a consumer has engaged with their brand, as opposed to per impression. Across millions of engagements, SVnetwork is proven to deliver campaigns with 100 times higher click rates than banner or display advertising.
To vote for the Bing/Farmville campaign, please visit the OMMA Awards' page for Online Advertising Creativity Finalists. Winners will be announced on September 27, 2010 at the OMMA Awards event in New York City.
About SVnetwork (http://www.svnetwork.com)
Reaching over 80 million unique consumers every month, the SVnetwork provides the most effective way for brands to reach, engage, and spread messages through a targeted audience of hyper-connected consumers in social media. In study after study, the SVnetwork has proven to drive 4 times the media value and 9 times the impact on intent-to-purchase than banner or display advertising. SVnetwork recognizes that in social media, individuals hold the key to generating attention and brand influence. The SVnetwork's pay-for-performance advertising model maximizes share-of-voice by giving brands a unique way of interacting with individuals and the content they publish. Within the SVnetwork is SocialVibe, the leading social media utility that empowers individuals to make a positive, measurable impact for the charity of their choice by completing branded activities online. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, CA.