SVnetwork Campaign Wins OMMA Award for Online Advertising Creativity
Performance brand advertising engagement for Microsoft Bing on Zynga is designated best social campaign of the year
LOS ANGELES, Sept. 28 /PRNewswire/ -- SVnetwork's campaign for Microsoft Bing on Zynga's FarmVille has won the OMMA Award for Online Advertising Creativity in the social media category. The collaboration with Deep Focus was honored at MediaPost's annual event recognizing the year's best in online media, marketing, and advertising.
The winning campaign featured a custom game integration incentivizing FarmVille players to interact with the Bing brand in a unique value exchange. The engagement drove unprecedented results for the search engine's fan following, delivering over 425,000 Facebook fans for Bing in just one day. Even more impressive was the ROI of the campaign, with 70% of the newly-acquired fans visiting the search engine in the month following the engagement.
"Millions of consumers across the SVnetwork enjoy the benefits that brand engagements add to their online experience," said SVnetwork CEO Jay Samit . "Collaborating with Deep Focus delivered incredible results for Bing, and we're honored that the OMMA Awards have recognized the campaign for its creative execution and impact."
As the Web's largest performance brand advertising network and technology platform, SVnetwork reaches over 80 million consumers every month. By developing the Web's most cost-effective solution for advertisers to engage a targeted audience of connected consumers, SVnetwork provides scalable distribution for performance brand marketing in digital media.
SVnetwork's unique brand advertising platform charges advertisers only when a consumer has engaged with their brand, as opposed to per impression. Across millions of engagements, SVnetwork is proven to deliver campaigns with 100 times higher click rates than display advertising.
About SVnetwork (http://www.svnetwork.com)
Reaching over 80 million unique consumers every month, the SVnetwork provides the most effective way for brands to reach, engage, and spread messages through a targeted audience of hyper-connected consumers in social media. In study after study, the SVnetwork has proven to drive 4 times the media value and 9 times the impact on intent-to-purchase than banner or display advertising. SVnetwork recognizes that in social media, individuals hold the key to generating attention and brand influence. The SVnetwork's pay-for-performance advertising model maximizes share-of-voice by giving brands a unique way of interacting with individuals and the content they publish. Within the SVnetwork is SocialVibe, the leading social media utility that empowers individuals to make a positive, measurable impact for the charity of their choice by completing branded activities online. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, CA.
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