SVnetwork Hires Chris Rooke as SVP of Business Development and Strategic Partnerships
Interactive media exec to further expand performance brand advertising network to the Web's leading publishers
LOS ANGELES, Sept. 27 /PRNewswire/ -- SVnetwork, the Web's largest performance brand advertising network and technology platform, has appointed Chris Rooke to the newly-created role of SVP of Business Development and Strategic Partnerships. Rooke will lead strategy to expand SVnetwork's presence among the Internet's leading publishers by building key brand partnerships to optimize publishers' profit. Rooke joins SVnetwork from CBS where he ran interactive media for the company's syndication division, forming partnerships with top publishers and media organizations including Hearst, Scripps, Cox, Post-Newsweek, Gannett, and Belo to distribute content and generate revenue across partner websites and digital properties.
SVnetwork's performance brand advertising model delivers a high level of incremental profit to site publishers. By developing the Web's most cost-effective solution for major advertisers such as Visa, Microsoft, Disney, Toyota, Best Buy, Coca Cola, Kraft, Nestle, and Procter & Gamble to engage consumers, SVnetwork provides scalable distribution for performance brand marketing in digital media.
Prior to SVnetwork, Rooke was SVP of Interactive Media at CBS Television Distribution and King World Productions where he transformed the company's network of sites into a profitable new media operation. Rooke headed the company's business development initiatives aimed at building alliances across consumer websites, social media networks, mobile applications, and widgets, and he built a video content distribution network for the company that grew to over 130 websites, aggregators, and portals with over 16.5 million monthly views. Prior to his role as SVP of Interactive Media, Rooke was VP of Domestic Sales at King World Productions and also served as Chair of the King World New Media Group which implemented some of the company's first online and mobile initiatives.
"SVnetwork provides millions of dollars in profit to our publishers," said Jay Samit , CEO of SVnetwork. "Chris will expand our network of publishers to include even more of the Web's biggest digital media sites so that advertisers can connect with consumers where they're most engaged."
SVnetwork's unique brand advertising platform charges advertisers only when a consumer has engaged with their brand, and the engagements are proven to deliver campaigns with 100 times higher click rates and 9 times the impact on intent-to-purchase than display advertising.
About SVnetwork (www.svnetwork.com)
Reaching over 80 million unique consumers every month, the SVnetwork provides the most effective way for brands to reach, engage, and spread messages through a targeted audience of hyper-connected consumers in social media. In study after study, the SVnetwork has proven to drive 4 times the media value and 9 times the impact on intent-to-purchase than banner or display advertising. SVnetwork recognizes that in social media, individuals hold the key to generating attention and brand influence. The SVnetwork's pay-for-performance advertising model maximizes share-of-voice by giving brands a unique way of interacting with individuals and the content they publish. Within the SVnetwork is SocialVibe, the leading social media utility that empowers individuals to make a positive, measurable impact for the charity of their choice by completing branded activities online. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, CA.
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