SVnetwork Launches Performance Brand Advertising Site Reaching Over 80 Million Consumers Every Month
SocialVibe platform powers the largest network of active consumer-initiated engagements with brands online
LOS ANGELES, Sept. 7 /PRNewswire/ -- SVnetwork, the Internet's largest performance brand advertising network and technology platform, has launched its B2B website connecting brands with over 80 million unique consumers every month. Operating in beta since 2009, the company has built an extensive network that delivers branded engagements for major advertisers including Microsoft, Visa, Disney, Toyota, and Procter & Gamble to consumers across leading social media sites including the massive social gaming network Zynga and Causes, the largest non-gaming application on Facebook.
By developing the Web's most cost-effective solution for advertisers to engage a targeted audience of connected consumers, SVnetwork provides scalable distribution for performance brand marketing in digital media. SVnetwork's unique brand advertising platform charges advertisers only when a consumer has engaged with their brand, as opposed to per impression. Across millions of engagements, SVnetwork is proven to deliver campaigns with 100 times higher click rates than banner or display advertising.
"Our campaign on the SVnetwork was nine times more effective than traditional online media in increasing intent to view," said Michael Burns , Vice Chairman Lionsgate Films. "By any measure, SVnetwork is a real value for our advertising dollars."
SVnetwork was recently recognized for powering one of the "Best-Ever Social Media Campaigns" of all time for Microsoft Bing on Zynga's Farmville, delivering over 425,000 Facebook fans for Bing in just one day. Even more impressive was the ROI of the engagement campaign, with 70% of the newly acquired fans visiting the search engine in the month following the engagement.
"Display and banner advertising do not deliver performance for brand advertisers," said Jay Samit , CEO of SVnetwork. "Consumers spend an average of 40 seconds engaging with an ad on the SVnetwork and then spread the engagement virally with hundreds of friends across their social communities."
SVnetwork originated from SocialVibe, the cause-marketing social media platform that empowers individuals to make positive, measurable impacts for charities by completing branded activities online. SVnetwork's incredible success in reaching hundreds of millions of consumers across social networks drove the brand advertising solution.
About SVnetwork (www.svnetwork.com)
Reaching over 80 million unique consumers every month, the SVnetwork provides the most effective way for brands to reach, engage, and spread messages through a targeted audience of hyper-connected consumers in social media. In study after study, the SVnetwork has proven to drive 4 times the media value and 9 times the impact on intent-to-purchase than banner or display advertising. SVnetwork recognizes that in social media, individuals hold the key to generating attention and brand influence. The SVnetwork's pay-for-performance advertising model maximizes share-of-voice by giving brands a unique way of interacting with individuals and the content they publish. Within the SVnetwork is SocialVibe, the leading social media utility that empowers individuals to make a positive, measurable impact for the charity of their choice by completing branded activities online. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, CA.
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