SWIRE Expands Creative and Interactive Departments With Four New Hires

GLENDORA, Calif., July 21 /PRNewswire/ -- SWIRE, an evolved marketing communications agency, today announced that Carissa Zaino has joined SWIRE as senior copywriter and Jeffrey Hester has joined as senior art director.  Hester's veteran art director skills will be teamed with Zaino in delivering world-class creative campaigns for SWIRE's clients.  These new hires mark the continuance of SWIRE's rapid growth in recent months.

"While other agencies are experiencing difficulties in this challenging economy, we're proud to be expanding due to several new business wins over the past few months," said Zack Swire, founder and president of SWIRE. "With new creative and interactive talent on board, we look forward to delivering more award-winning work for current and future clients."

Zaino will be focusing on broadcast, print, interactive and social media efforts and will be responsible for developing creative and copy for SWIRE's multichannel marketing campaigns. Prior to joining SWIRE, Zaino served as copywriter at Arnold Worldwide in Boston for six years where she created interactive campaigns for Expedia and Carnival Cruises. Zanio has also developed result-generating, award-winning work for clients such as Royal Caribbean, Tyson Foods, Citizen Bank, Timberland Shoes and Tropicana.

Hester, who joined SWIRE from Designerazzi where he managed corporate brand and ID systems for IT Connectivity and Immigrant Film, will be responsible for broadcast and interactive creative. Hester previously served in the brand invention unit of BBH where worked on Axe, Virgin, Levi's, and Owl sake. Hester began his career in New York at The Concept Farm on Asset Based Thinking, Natural Y Rica Lip Balm, YooStar and ESPN youth sports parks. Zaino and Hester will report to Joe Burke, EVP and Creative Director.

In addition, SWIRE welcomed Farris Haile as senior marketing manager and Rigo Rojas as interactive developer.  Haile, who most recently served as director, marketing & sales at Enlighten Creative Marketing Group, will be responsible for internal marketing and business development for the agency.  Previously an interactive developer for SoftMirage.com, Rojas will manage both front-end and back-end development for SWIRE's digital campaigns.

Earlier this year, SWIRE also added senior staff and opened an office in New York.  This staffing and network expansion was a result of SWIRE's fourth straight year of triple digit revenue increases, due both to organic growth and the addition of several new clients.

About SWIRE

SWIRE is an evolved marketing communications agency that harmonizes art and science together in order to deliver more powerful results to its clients.  SWIRE's team, which is comprised of industry veterans who offer valuable inside knowledge about their clients' business, delivers bold creative based on meaningful insight that is generated by its proprietary analytics process. Founded in 2005, SWIRE is based in Glendora, Calif., and has offices in New York, Washington, D.C. and Denver.  For more information, visit www.goSWIRE.com.

SOURCE SWIRE