Swirl's new integration leverages Facebook's Offline Conversions API to automatically match in-store beacon interactions captured by the Swirl platform with Facebook ad impressions delivered online. The Swirl platform calculates the incremental lift in store or department traffic generated by the Facebook campaign, based on comparisons with a control group that was not served ads.
"With this integration, retailers are able to take advantage of the most reliable, accurate and precise set of location data for more efficient and effective online to offline attribution," said Hilmi Ozguc, Founder and CEO, Swirl. "This new capability provides marketers with greater visibility, confidence and control of their online advertising investments, powered by a new set of tools for measuring and optimizing the full impact of their Facebook campaigns. We are excited to be working with Facebook to bring this new capability to market and to deliver yet another way for retailers to generate value from their in-store digital location signals."
About Swirl Networks
Swirl offers leading retailers the industry's first complete mobile presence management and marketing platform. By leveraging GPS, WiFi, VLC and Bluetooth Low Energy beacon signals in their brick and mortar stores, large-scale retailers rely on Swirl to generate greater value from every shopper visit. Swirl works with industry leaders including Lord & Taylor, Urban Outfitters, Timberland, Samsung, Oracle, Google, Facebook, Cisco and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank and Longworth Venture Partners.
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SOURCE Swirl Networks, Inc.