Swirlgear Crosses the Start Line With Official Spring Launch
Specialty women's apparel brand celebrates strength, style and spirit of female athletes nationwide
CHICAGO, Feb. 22, 2013 /PRNewswire/ -- This spring, the newly-launched brand Swirlgear will set the pace for the future of women's athletic apparel. Entrepreneur Lacie Whyte is bringing bursts of color, style, and technology to the track with her female-focused running line, celebrating the individual spirit of active, discerning and motivated women across the country.
Whyte grew up leading an athletic lifestyle keeping her ahead of the pack. Whyte decided to merge her passion for athleticism with her eye for style and created the multifaceted athletic line, Swirlgear. Whyte desired to enter an untapped clothing niche and is introducing Swirlgear as a technical but inspired clothing option, giving female runners the style they want with the performance they need.
"In preparing for multiple marathons, walks, and races I saw the opportunity to create a quality line of unique clothing options for female runners," said Whyte, Founder and President of Swirlgear. "The Swirlgear line caters to women who are looking to stand out from the crowd and gives them the freedom to be their authentic self."
The boutique line allows for proficiency of sport with high performance, dependable fabrics keeping athletes cool and dry during their most intense workouts. Constant flat stitching and longer cuts in the arms and body allow for ease of movement and flexibility, while a sleek fit keeps female athletes secure as they move in stride.
Swirlgear's fashion-forward designs and unique spray-dye color schemes warm up the monotony of dull colors often seen in sportswear. The 12 versatile styles offered by the brand include a capped-sleeve tee, long sleeve shirt, shorts, running hoodie and running jacket.
"Swirlgear will be available in running boutiques nationwide, and we hope to grow and expand the line as we continue to build relationships with retailers and consumers," said Tom Pletkovich, CEO of Swirlgear.
This year the brand will be touring the nation with a presence at some of the most prominent races, including The Boston Marathon and select locations in The Rock 'N' Roll race series. For a full list of retailers or to buy online visit www.swirlgear.com
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