Swisse Wellness Australia Hires MWW As Public Relations Agency Of Record For U.S. Launch
Australia's Number One Multivitamin Brand Turns to MWW as Brand Launches in the U.S. with Academy Award® winner Nicole Kidman as Global Ambassador
CHICAGO, May 28, 2013 /PRNewswire/ -- MWW (www.mww.com), one of the top five global independent public relations firms, today announced that it has been hired as public relations agency of record by Melbourne-based Swisse Wellness (www.swisse.com/us), Australia's number one multivitamin brand. As agency of record, MWW's award-winning health and wellness practice will provide North American market insights, strategic counsel and develop a national communications campaign for the U.S. launch of Swisse Wellness.
"Swisse Wellness is a dynamic brand with an entrepreneurial culture, distinct style and a passion for helping people live happier and be healthier. It's an honor to be part of the Swisse team and to work with them to launch and market their products, promote the Swisse brand and advance their mission of wellness across the U.S.," said John Digles, MWW executive vice president and leader of the firm's health and wellness practice.
Swisse Wellness, which has grown more than 357 percent since 2009, produces more than 160 lines of vitamins and supplements in Australia. The company has invested in scientific research for more than 25 years and maintains a high benchmark for quality. Swisse launched in the U.S. in January with a season-long integration on the Ellen DeGeneres Show and has retail agreements with Walgreens and CVS with others to be announced. Additionally, Academy Award® winner Nicole Kidman signed as the global ambassador of Swisse Wellness and is featured in the brand's U.S. marketing campaign.
"The U.S. is our first market outside of Australia and we were seeking an experienced partner agency as we began our international expansion. MWW is that partner – the firm is home to a premier health and wellness practice, they know the retail sector and they offer strong consumer and media insights and expertise," said Swisse Wellness executive vice president, Americas, Ulrich Irgens. "We also knew MWW would fit in with and contribute to our energetic team and our culture of health, passion and principles."
Swisse has opened its U.S. headquarters in Chicago and the majority of the products available in the U.S. are made in America. MWW's work will include national media and influencer relations, educating consumers about the Swisse product portfolio and adding value to the brand's marketing and entertainment integration investment.
MWW's health and wellness team includes trained marketing and public relations practitioners as well as science writers, social media/digital marketing experts and regulatory specialists with deep expertise across the health, sport, and nutrition sectors. MWW's health and wellness clients include Gold's Gym, Zumba® Fitness and Atkins Nutritionals™, among many others.
The Swisse Wellness account will be based in MWW's Chicago office led by Mr. Digles.
About Swisse Wellness
Swisse Wellness is a privately held Australian company based in Melbourne. Swisse is dedicated to making people healthier and happier through clinically proven natural health products and education. Established in the 1960s, Swisse offers an extensive range of vitamins and supplements containing premium quality natural ingredients based on decades of independently-verified scientific research. In January 2013, Swisse opened its North American headquarters in Chicago, IL. For more information visit: www.swisse.com
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.
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