Sybase 365 Introduces SMS Reporting Dashboard Application For iPad In Post-PC Era Enterprise Users Empowered with Real-Time, Mobile Access to SMS Global Reporting Data; the Most Ubiquitous Mobile Communication Channel Allows Enterprises to Stay Connected

SAN DIEGO, Oct. 9, 2012 /PRNewswire/ --Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, today introduced its industry-leading SMS Reporting Dashboard application for iPad. This new reporting tool will give Sybase 365 enterprise customers the ability to view key traffic data and statistics for all their mobile messaging services. The Sybase® 365 SMS Reporting Dashboard, which extends SAP leadership in the mobile enterprise application space, will be available for download on SAP® Store in the fourth quarter of 2012. The announcement was made at MobileCON™ 2012, being held October 9–11 in San Diego, Calif.

According to Forrester [1], more than 70 million information workers in the U.S. and Europe will be using tablets for work by 2016. With the proliferation of tablets in the business environment, having the ability to access critical business data in real-time anywhere provides a competitive edge. With more enterprises using SMS as a real-time engagement channel with customers, the Sybase 365 SMS Reporting Dashboard will allow executives to monitor their service anytime, anywhere, to ensure the best end-user experience. From banks issuing one-time-PINs for online banking to social networks authenticating users and sending status alerts, SMS is increasingly being used for real-time services with consumers.

"Enterprises are becoming increasingly reliant on mobile to connect with customers and SMS remains the most common and ubiquitous mobile connectivity channel," said Gregory Dunn, vice president of Product Strategy and Solutions, Sybase 365. "Therefore, enterprises require robust, 24X7 reporting on SMS messaging traffic via a mobile device. Our new iPad dashboard app empowers end users with full transparency in the delivery of mobile messages."

The Sybase 365 SMS Reporting Dashboard provides data that helps measure the effectiveness of marketing campaigns, operator and geographic distribution of messaging traffic within the user base, and overall messaging usage in a given period of time. Initial reporting features include customers' key statistics processed via Sybase 365 enterprise messaging platform such as:

  • Volume Trends – Volume of SMS traffic by country and operator for current day, previous seven days and previous 30 days
  • Messaging Success – SMS Delivery success percentage rate for country and operator
  • Visual Graphics – Bar and pie chart graphical representations of SMS analysis

The SMS dashboard can be used by any customer transiting traffic through the Sybase 365 enterprise messaging platform. The application design is complementary in nature to the current Web-based interface that provides greater detail across individual message delivery disposition or custom reporting.

"Until now, generating reporting data was a job that had executives tethered to their desktops; however, we know this is not how information is shared in today's mobile-enabled world," continued Dunn. "We can now deliver business critical information in real time to our customers simply by saying 'there's a mobile app for that.'"

About Sybase 365
Sybase 365, the mobile services arm of SAP, is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions and innovative mobile consumer engagement services. Sybase 365 processes more than 1.8 billion messages per day, reaching 900 operators and 5.5 billion subscribers around the world.

Sybase and Sybase 365 (or other product names mentioned in release), are trademarks or registered trademarks of Sybase, Inc. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world.® indicates registration in the United States. All other product and service names mentioned are the trademarks of their respective companies.

Forward Looking Statements
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

[1] Source: Forrester Research, "Apple's New iPad in the Enterprise: Laptop Replacement Gets Closer," by Ted Schadler, vice president, principal analyst, March 7, 2012.

SOURCE Sybase 365



RELATED LINKS
http://www.sybase.com
http://www.sap.com
http://www.mobilecon2012.com

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