2014

Sybase 365 Partners With Cloudmark To Fight Mobile Messaging Threats Leading Global Messaging Provider Incorporates Best-In-Class Mobile Security Technology to Protect its Network Against All Forms of Messaging Abuse

SAN DIEGO, Oct. 9, 2012 /PRNewswire/ -- Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and the global leader in mobile interconnection services and mobile commerce solutions, today announced a groundbreaking partnership with Cloudmark®, Inc., a global leader in messaging threat protection for mobile, fixed and social networks. With this partnership, Sybase 365 will augment its existing spam protection capabilities by incorporating the Cloudmark Security Platform™ into its network to raise the bar in the defense against all types of mobile messaging abuse for a more secure network. The announcement was made at MobileCON™ 2012, being held October 9–11 in San Diego, Calif.

SMS spam has increasingly become a significant threat to mobile phone users around the world as it can represent a violation of privacy and may leave users vulnerable to malicious activity. According to a Pew report published in August 2012[1], "79 percent of mobile phone owners say they use text messaging on their cells and of those texters, 69 percent say they receive unwanted spam or text messages. Moreover, 25 percent face problems with spam or unwanted texts at least weekly." In fact, the Federal Communications Commission (FCC) reported that unwanted telemarketing calls and texts were consistently among the top three consumer complaints in 2011[2].

"Today, network reliability extends well beyond message delivery – it is the most critical requirement for operators to maintain mobile consumer satisfaction," said John Sims, president, Sybase 365. "Our operator customers rely on us to provide a robust, safe and reliable service through our expansive global network. With SMS volumes predicted to exceed 8.3 trillion in 2012, SMS is still the most commonly used mobile service on the planet. Our partnership with Cloudmark will help our customers to provide a spam-free mobile experience."

Sybase 365 has integrated the Cloudmark Security Platform, a carrier-class solution that offers fast, accurate mobile messaging security protection to proactively identify and block abusive messaging before it can impact mobile networks and subscribers. The combined solution delivers full protection against mobile spam, phishing and fraud, as well as malware and binary message content for Sybase 365's operator customers.

"Messaging abuse poses an ever-growing challenge to mobile networks as it continues to grow in both volume and sophistication, threatening to erode subscriber trust, increase operating costs and devalue operator brands," said Neil McGowan, senior vice president, Global Sales and Alliance Partnerships at Cloudmark.  "Cloudmark and Sybase 365 share a mutual commitment to providing the most secure and satisfying mobile experience. We look forward to a productive partnership as we work together to deliver complete messaging security protection for mobile operator networks and their customers."

About Cloudmark
Cloudmark protects 2 billion global subscribers daily from an explosion in messaging abuses across more operator networks than anyone else. Only Cloudmark defends the world's largest Mobile, Fixed and Social Networks, including AT&T, Comcast, MySpace, NTT, Swisscom and Time Warner Cable, with scalable and accurate protection against the widest range of existing and emerging messaging threats.

About Sybase 365
Sybase 365, the mobile services arm of SAP, is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions and innovative mobile consumer engagement services. Sybase 365 processes more than 1.8 billion messages per day, reaching 900 operators and 5.5 billion subscribers around the world.

Cloudmark and Cloudmark Security Platform are trademarks or registered trademarks of Cloudmark, Inc.

Sybase and Sybase 365 (or other product names mentioned in release), are trademarks or registered trademarks of Sybase, Inc. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world.® indicates registration in the United States. All other product and service names mentioned are the trademarks of their respective companies.

Forward Looking Statements
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

[1] Source: Pew Research Center's Internet & American Life Project, Mobile Phone Problems, August 2, 2012.

[2] Source: Federal Communications Commission (FCC) USA, "FCC Adopts Rules To Strengthen Consumer Protections Against Unwanted Telemarketing "Robocalls" To Wireline And Wireless Phones" Press Release, February 12, 2012.

SOURCE Sybase 365



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http://www.sybase.com
http://www.sap.com
http://www.cloudmark.com

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