BURLINGTON, N.C., April 13, 2016 /PRNewswire/ -- SYMYX™, a new brand developed by Scivation®, Inc., a leader in Branched-Chain Amino Acid (BCAA) technology, this week launched its newest category disruptor, SYMYX Elevate™. This premium Ready-To-Drink nutritional supplement is perfect for active lifestylers and anyone on the go. Available exclusively in Target stores nationwide, SYMYX Elevate contains key supplemental nutrients that help burn fat, tone muscle, and boost energy while speeding recovery. SYMYX Elevate delivers many of the same benefits as traditional sport-ade energy and workout supplements currently on the market, but in one convenient package and without carbohydrates or calories. Plus, SYMYX Elevate contains electrolytes and caffeine. Elevate is a breakthrough alternative to those conventional offerings, providing superior functional benefits.
"Scivation is well known for crafting science-driven supplements for elite athletes. With SYMYX Elevate, we're able to capitalize on this heritage, bringing to the mass market a first-of-its-kind Ready-to-Drink supplement featuring BCAAs formulated to help tone muscle, burn fat and boost energy. We couldn't be more excited about launching this game-changer exclusively at Target and delivering a new level of benefit to the active lifestyler," said Mike Hockenberry, CEO of Scivation.
Suited for both fitness-committed and time-starved adults, SYMYX Elevate has been developed to help people achieve better results in combination with a healthy diet and exercise program. Key to driving these results is seven grams of Branch-Chained Amino Acids (BCAAs) which help synthesize proteins to aid in muscle repair and toning. A long-established staple in the diets of professional athletes, BCAAs are a relatively new ingredient for the everyday consumer -- and a new development in the mass market Ready-To-Drink supplement category.
A marketing campaign centers on the idea of helping people breakthrough to new levels of achievement: "Fitness. Elevated.", "Fuel. Elevated.", "You. Elevated.". It will be brought to life though digital media and in-store activations.
Available in four delicious flavors (Peach, Black Cherry, Strawberry-Kiwi and Watermelon), SYMYX Elevate is best enjoyed before, during or after physical activity. Shoppers can find the product in Target's nutritional aisle near the Pharmacy.
For more information on SYMYX and SYMYX Elevate, please visit us at www.SymyxNutrition.com, and join the conversation at Facebook (facebook.com/Symyx), Twitter (@SymyxNutrition) and Instagram (@symyxnutrition).
SYMYX™ is a pioneering enterprise and brand of nutritional supplementation products leveraging the trusted technologies of its manufacturer, Scivation®, Inc. SYMYX supplemental nutrition products are designed to help active lifestylers achieve their best health and wellness. All SYMYX products feature the perfect blend of science, nutrition and great taste to deliver nutritional harmony between the mind, body and spirit. For more information on SYMYX and SYMYX Elevate, please visit us at www.SymyxNutrition.com, and join the conversation at Facebook (facebook.com/Symyx), Twitter (@SymyxNutrition) and Instagram (symyxnutrition).
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SOURCE Scivation, Inc.