Syneron Dental Laser's LiteTouch, Wins Prestigious Red Dot Design Award, in the Life Science and Medicine Category
YOKNEAM, Israel, August 5, 2013 /PRNewswire/ --
Syneron Dental's LiteTouch Laser gains an outstanding international consensus around its superb technological design with a cachet from the renowned Red Dot award
Syneron Dental Lasers (http://www.synerondental.com), the leading provider of innovative hard & soft tissue dental laser technologies, has been selected among the winners of the international Red Dot Award, for product design in the Science and Medicine Category.
LiteTouch™ laser was awarded the internationally renowned Red Dot Design Award, which is the largest and most distinguished design competition award. This year a jury of international experts evaluated over 4,700 entries from 54 countries within 19 different products categories against key criteria including the degree of innovation, ergonomics, durability and ecological soundness. The awards were presented on July 1st at Aalto Theater in Essen, Germany.
"Syneron Dental Lasers places values of high usability and clinical performance at the heart of its products' development philosophy. The new LiteTouch dental laser was designed to provide its users with outstanding clinical performance along with functional benefits for dentists and patients alike", said Mr. Ira Prigat, President and CEO of Syneron Dental Lasers. "Our company will continue to play a leadership role in the dental laser industry, by providing more original and innovative solutions, which incorporate genuine benefits and are intuitive to use," elaborated Mr. Prigat.
The Red Dot jury selected LiteTouch as the award winner, due to its innovative fiber-free laser delivery technology, which has converted dentists' perception to laser ease of use, thus contributing to the enhancement of hard & soft tissues treatment. (http://red-dot.de/pd/online-exhibition/?lang=de&c=0&a=1001&y=2013&i=0&oes=LiteTouch).
Prof. Dr. Peter Zec, initiator and CEO of the Red Dot, has pointed out that strong design competence and economic success nowadays go hand in hand: "The winners of the 'Red Dot Award: Product Design 2013 are the protagonists of a highly developed design culture and design industry. Those product creations that pass the test before the critical eyes of the international Red Dot jury will not disappear into the crowd and will be able to fend off global competition."
Syneron Dental Lasers is the inventor of ground-breaking LiteTouch, the most versatile dental laser for hard & soft tissue treatments. Thanks to miniaturization of its laser technology the whole power generator is incorporated within the Laser-in-Handpiece™ mechanism. This innovative solution mimics the feel of the turbine drill, yet incorporates laser unique benefits: micro surgery, quicker healing, minimal invasive treatments and higher acceptance of patients to dental treatments. For more information, go to http://www.synerondental.com.
Claudia Yoel, Marketing Projects Manager, +972-54-3003429, firstname.lastname@example.org
SOURCE Syneron Dental Lasers