NEW YORK, Feb. 17, 2016 /PRNewswire/ -- Today, leading global Social Media Intelligence platform and social media monitoring tool, Synthesio, announced Synthesio 3.0. This new update allows social media professionals to interact with social data in real-time, surfacing insights and tracking KPIs faster than ever before.
"With Synthesio 3.0, we wanted to rethink how people want to interact with social data," explained Matthew Zito, Synthesio's VP of Product. "We conducted hundreds of hours of interviews and analysis to understand how our customers were using Synthesio, and decided to focus on driving flexibility and speed throughout the platform. The result is a new set of capabilities that allow you to filter years of data, identify insights and easily present that data to the people who need to see it."
New improvements to the Synthesio platform include a quicker product that will deliver insights to users faster than ever before; new and improved tools throughout the platform; new content performance trackers that will let users identify trending hashtags, websites and other posts; richer and deeper queries; instant and comprehensive reports; and advanced filters.
"Synthesio 3.0 is aimed at making social media data more accessible, easier to understand and more flexible for customers," said Leah Pope, Synthesio's CMO. "We know that our customers value complete access to their social data and analytics with channels for distribution throughout their systems and organizations. All updates in Synthesio 3.0 have been made with these goals in mind; the flexibility of the new widgets, the advanced filters, the one click sharable reporting, this will all make the data more digestible, and more accessible for all teams and executives throughout a business. This update will help companies advance the sophistication and adoption internally of their social programs. Whether you are focusing on market research, brand health monitoring, crisis management or overall campaign measurement, these product enhancements make slicing and dicing data for insights just so much more robust."
This update is a rebuilt foundation of the Synthesio platform to be faster and smarter. Finding useful insights takes less work, getting information to the right people takes less time and working with the data is simple and fun. These enhancements will let Synthesio users accomplish more with their data.
Synthesio, named the leader in a 2014 report looking at enterprise social listening and named an Editor's Choice by PC Mag, is a global Social Intelligence platform used by some of the world's top brands, and the agencies that support them. Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore. www.synthesio.com