NEW YORK, June 2, 2016 /PRNewswire/ -- Today, leading global Social Media Intelligence platform and social media monitoring tool, Synthesio, announced the launch of its new reporting system, Instant Insights. This cutting-edge reporting and alerts system allows social media marketing professionals to keep their organization on top of business-critical events as they occur, with social insights and intelligent reports delivered to those who need it in real-time.
"Our new system moves beyond alerting, to delivery of instant social insights, keeping you ahead of trends and ready to take action," said Leah Pope, Synthesio's CMO. "Instant Insights surface and distributes critical brand and campaign data on social in real time for smarter decision making throughout the business. Social insights are now automated, real time and easy to share."
Instant Insights will primarily serve two key client needs for Synthesio customers: easily sharing key social insights throughout the organization and driving notifications for breaking trends and events as they occur. This allows organizations to both stay up to date on what's happening day-to-day, while keeping them apprised of new crises and events that affect their brands.
Instant Insights delivers automated reports on either a scheduled or event-triggered basis, with rich information to provide context and easily drill-down into the details of what's happening. Social insights reports include data points like most influential pieces of content, share of voice and changes in sentiment or perception.
"With the huge volume of social data we are gathering and analyzing for customers, we are always trying to find the best ways to summarize key insights and put them in the right hands at the right time. Instant Insights is our next step in making social not only powerful, but simple," explained Matthew Zito, Chief Strategy Officer at Synthesio. "Instant Insights will take traditional email alerting and extend it to a flexible, manageable system that allows customers to define exactly what they want to track. In addition, Instant Insights is integrated with our filters, so you can narrow the focus down to specific countries, sources, languages and even track individual influencers. This is an update that we know our customers have been asking for and we are very excited to be able to provide it to them."
Instant Insights is designed to provide useful social insights with less work, getting information to the right people in less time and receiving data with the social insights and context that are needed to capitalize on it right away. These enhancements will let Synthesio users accomplish more with their data.
Instant Insights offers a variety of different formats and templates for the delivery, each with a unique set of KPIs and structure, to allow customers to decide exactly what the recipient will need to get the most value. This new capability is in limited release currently, with general availability slated for mid-June.
Synthesio, named the Global Leader by an independent analyst in two reports in Q1 2016 and an Editor's Choice by PC Mag, is a global Social Intelligence platform used by some of the world's top brands, and the agencies that support them. Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore.
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