"With the incredible volume of analytics and data that marketers and C-Suite executives are receiving about every aspect of their business, it's important that all kinds of data can be mashed together," said Matthew Zito, Chief Strategy Officer at Synthesio. "There are times when users need to dive even deeper into their own data in a way that they can't through standard, out-of-the-box Social Intelligence metrics. That's why we built Reveal. Reveal will provide our customers with a level of customization and access to explore and understand their data like they never have before. Reveal makes sure that the insights that our customers are deriving, are the exact insights that they need."
Reveal's release coincides with the addition of emoji and emoticon analysis to the Synthesio platform. The new feature will allow brands to track emoji and emoticons within the text of seventeen (17) different languages. The addition of emoji analysis gives marketers a further level of insight into what their audiences are talking about online - as well as how they feel about what they are saying. Popular emojis and emoticons have been scored and factored against sentiment to provide insight into the feelings behind what people are talking about. This additional layer of data analysis will help brands better understand the popular "visual-language" that is so en vogue with the Millennial set.
Emoji/emoticon support and Reveal are currently available to Synthesio's clients. Check out a free demo for more information about Reveal and the Synthesio Platform.
Synthesio, named the Global Leader by an independent analyst in two reports in Q1 2016 and an Editor's Choice by PC Mag, is a global Social Intelligence platform used by some of the world's top brands, and the agencies that support them. Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore.
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