To set-up, once Synthio provides you with Authorized HubSpot user status, your HubSpot administrator will have to authenticate one time from within the Synthio Application.
After authentication, authorized users can navigate to either the SynthConnect or Contact Append screens, click a button to append to HubSpot data, map their HubSpot fields to Synthio Append search fields, and then export the appended data back into HubSpot. The Synthio contact and firmographic data is added to a Synthio Enriched Fields Property Group within HubSpot. From there a user can manipulate the data in HubSpot as they desire.
HubSpot users are encouraged to visit the Synthio booth during INBOUND. Synthio representatives will be available to answer any questions they may have.
Synthio is the first of its kind Data as a Service platform that automates the cleansing, standardization, and synthesis of contact data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about your own data through a data health analysis, Synthio meets every data need of the modern marketer. We even have an automated tool that builds your ideal buyer personas and then finds net-new contacts that match the persona in our Global Database with Millions of B2B contacts. With native integrations into major marketing automation platforms and into the most widely used CRM, our solution is fit for both sales and marketing professionals. Synthio is formerly known as Social123 and has served over 1,500 customers since its inception in 2011, and was also named to the INC 500 list of fastest growing private companies 2 years in a row in 2015 and 2016. For more information on Synthio, please visit Synthio.com.
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/synthio-formerly-social123-announces-completion-of-hubspot-integration-to-allow-for-unmatched-contact-data-enrichment-for-better-segmentation-and-personalization-300358810.html