T. Rowe Price Launches New Workplace Retirement Site
New site aims to increase retirement readiness among plan participants
New site aims to increase retirement readiness among plan participants
BALTIMORE, Feb. 2, 2016 /PRNewswire/ -- T. Rowe Price has officially launched a redesigned Workplace Retirement site for its nearly 2 million plan participants, aimed at increasing retirement readiness. The new digital experience was shaped by participant feedback during robust testing, as well as the recognition that online behavior has changed significantly over the years. The new site is fully responsive, presenting the optimal browsing experience for the user's device.
"In today's digital world, you only have a moment to catch a user's attention, so designing a website that is intuitive and enables users to complete their intended tasks with ease is a top priority," explains Mary Ellen Whiteman, head of Workplace Investors Experience at T. Rowe Price. "For example, we know that the primary reason participants log in to their account is to check their balance, so their account balance is prominently displayed no matter what device they are using, with quick and easy access to additional views."
The new design is already having a positive impact on participant preparedness for retirement. Among other things, the firm has seen:
"It's encouraging to see the impact a well-designed site can have on participant engagement," says Whiteman. "This is an ongoing process, and we are regularly monitoring user feedback and satisfaction rates to ensure we are meeting their needs and to help inform next steps and continued site enhancements as we go."
Other key features of the newly redesigned site include:
Plan participants can access the new site, as well as T. Rowe Price's range of mobile apps at rps.troweprice.com.
ABOUT T. ROWE PRICE
Founded in 1937, Baltimore-based T. Rowe Price Group, Inc. is a global investment management organization with $763.1 billion in assets under management as of December 31, 2015. The organization provides a broad array of mutual funds, subadvisory services, and separate account management for individual and institutional investors, retirement plans, and financial intermediaries. The company also offers sophisticated investment planning and guidance tools. T. Rowe Price's disciplined, risk-aware investment approach focuses on diversification, style consistency, and fundamental research. For more information, visit troweprice.com, Twitter, YouTube, LinkedIn, or Facebook.
IMPORTANT: The projections or other information generated regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. The simulations are based on assumptions. There can be no assurance that the projected or simulated results will be achieved or sustained. Actual results will vary with each use and over time, and such results may be better or worse than the simulated scenarios. Clients should be aware that the potential for loss (or gain) may be greater than demonstrated in the simulations.
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SOURCE T. Rowe Price Group, Inc.
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