Taboola Updates Content Labeling to Bring Even More Transparency to 300 Million Consumers
Taboola unveils "Sponsored Content" and "Promoted Content" labeling to highlight when content is paid-for on thousands of publisher sites
NEW YORK, Oct. 21, 2013 /PRNewswire/ -- Leading content distribution and monetization platform, Taboola, announced today that it will add "Sponsored Content" and "Promoted Content" labeling above all of its widgets, which appear on thousands of online publications – including TIME.com, USAToday.com, TMZ.com and HuffingtonPost.com – which reach 300 million readers. In addition, the text shown when readers click the "Sponsored Content by Taboola" link has been revised to provide even further information about the nature of the content Taboola sources for its widget.
The move is part of Taboola's long-term strategy of giving users more choice, putting users in control, and marks the second recent company announcement toward this end. On September 4th, Taboola launched Taboola Choice, enabling users to participate in the content conversation with publishers and signal content they don't like as they browse the web.
"We are proud to be part of a fast-developing industry, connecting content creators with their undiscovered targeted readers, and are excited to be increasing transparency for users," said Taboola CEO Adam Singolda.
"Five weeks ago, we announced Taboola Choice, a guiding vision and technology empowering users to provide feedback and signal content they don't find interesting or appropriate. Today, we are unveiling new labeling. In the future, we will have more announcements related to transparency and user empowerment. We hope to continuously iterate and offer new solutions and technologies that are user-centric," added Singolda.
Headquartered in New York City, with R&D in Israel and offices in London and Bangkok, Taboola is the world's leading content distribution and discovery platform. Taboola serves over 3 billion daily recommendations to over 300 million monthly visitors on the Web's most innovative publisher sites, including USA Today, The Huffington Post, Time, and The New York Times. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
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