Tagboard Acquires TVinteract The World's Leading Hashtag Aggregation and Curation Platform Expands Broadcast Television Social Media Offering; TVinteract CEO Jenni Hogan Joins Tagboard to Lead Social TV Efforts
SEATTLE, March 4, 2014 /PRNewswire/ -- Tagboard, a Seattle-based social media software company, announced today that it has acquired TVinteract, a company that provides on-air social media tools for the broadcast industry. The acquisition brings together two companies that are leading innovation in social media tools across multiple consumer touch points.
As part of the acquisition, TVinteract Founder and CEO Jenni Hogan, an Emmy-award winning interactive talent, will join Tagboard immediately as Chief Media Officer. In this role Hogan will lead the company's media and broadcast strategy along with continuing to develop innovative products to help move the Social TV industry forward. Terms of the acquisition were not disclosed.
Tagboard, founded by CEO Josh Decker, COO Tim Shimotakahara, and CPO Sean Sperte, is committed to growing and building TVinteract to expand its global offerings in the social TV market. Tagboard aggregates social media from source networks, including Twitter, Facebook, Instagram, Google Plus, and others, offering curation and display tools for mobile and web applications, as well as for large-format screens, such as stadium video boards.
Tagboard works with leading global companies, organizations, and events to safely host, amplify, and promote curated social media related to their brands and properties. The company's clients include Microsoft, Intel, Jaguar, Boeing, Samsung, Nordstrom, the Seattle Seahawks, the Boston Bruins, superstar musical acts like One Direction, and numerous other businesses, organizations, and communities of all sizes.
"Tagboard is committed to building a powerful and innovative technology platform that delivers social media engagement to new audiences. The acquisition of TVinteract reinforces Tagboard's leadership in the convergence of traditional and social media, and expands our audience reach," said Decker. "We're also thrilled about having a social media visionary like Jenni Hogan join the Tagboard team."
In TVinteract, Tagboard picks up a company that is leading the way in social TV by offering tools for talent that are not found elsewhere in the market today. TVinteract provides on-air integrations for some of the largest networks and cable stations, news broadcasts, talk shows and webcasts worldwide, as well as hundreds of local news broadcasts including FOX New York, CBS Philadelphia and NBC Seattle.
"I couldn't be more excited to join Tagboard's world-class team. They are clear innovators in the social technology space," said Hogan. "I've experienced the power of the second screen and viewer engagement when it comes to live broadcasts, and now we're combining forces to take that to a whole new level."
The Founder of TVinteract, Hogan, is a social media innovator and has been on the forefront of producing Social TV content that succeeds. Hogan has anchored broadcasts that have reached 16 million people live, led panels alongside former Vice President Al Gore, and created interactive shows with online conversations trending worldwide. The Shorty Award finalist rallies her "online army" of hundreds of thousands with her ability to embrace the power of social media to impact, inspire, and inform.
TVinteract co-founder, David McLauchlan, will remain in his role as CEO of Seattle-based Buddy Platform, Inc. (http://buddy.com).
Tagboard is a software platform that uses the hashtag to aggregate social media for end-users, brands, agencies and marketers, displaying content from multiple networks in a comprehensive and engaging visual format. Tagboard's turnkey solutions allow marketers to leverage powerful tools designed to filter positive influence, amplify engagement, and showcase branded experiences through social curation and integration. End-users can self-discover, interact with, and join the discussion all within a single, easy-to-use feed. Tagboard helps some of the biggest brands in the world play a more active role in the social conversation by encouraging their audiences to share their experiences on a branded, moderated platform. Based in Redmond, WA, Tagboard has discreetly pioneered hashtag marketing since 2012. For more information: tagboard.com or @tagboard.