Take A Bite Out Of National Oatmeal Cookie Day Mark this National Holiday with Quaker's New Line of Oatmeal Cookies

CHICAGO, April 27, 2012 /PRNewswire/ -- Move over chocolate chip – it's the oatmeal cookie's day to shine. April 30 marks National Oatmeal Cookie Day in America; though the cookie's roots stretch all the way back to the 1800s as Rome attempted to conquer England. Nowadays, celebrating this lighthearted holiday is easier than ever as the Quaker Oats Company, a division of PepsiCo, has finally introduced a line of tasty oatmeal cookies.

Since creating the Quaker Oat Cake recipe more than 100 years ago, Quaker Oats have long been a key ingredient of oatmeal cookies baked in kitchens across the country. Inspired by the goodness of whole grain oats for more than 130 years, Quaker has introduced this new line of packaged Quaker Oatmeal Cookies that feature whole grain oats as a staple ingredient. With real pieces of dried fruit and crunchy nuts, new Quaker Oatmeal Cookies are available in two varieties and seven flavorful creations, to satisfy every cookie craving. This year, cookie fans can try Quaker's own line of delicious oatmeal cookies to savor the cheeky holiday.

"What better way to mark the launch of our new line of cookies than during National Oatmeal Cookie Day; we encourage everyone to celebrate with a glass of milk and a Quaker Oatmeal Cookie break on Monday," said Alberto Fernandez, Vice President of Quaker Foods & Snacks North America. "There's a Quaker Oatmeal Cookie for everyone – soft or crunchy, flavored with real fruits like dried cranberries and bananas, sweet chunks of chocolate and hearty nuts – they all combine the goodness of whole grain Quaker Oats."

Quaker Oatmeal Cookies come in Soft Baked and Crunchy Oat Granola varieties at a suggested retail price of $2.69 per package. With individually wrapped packets in each box, these cookies are great at home or on-the-go.

About Quaker's Cookie Varieties

Quaker's Soft Baked Oatmeal Cookies are palm-sized and individually wrapped, with six cookies per box.

Soft Baked Oatmeal Cookies come in five flavors: Apple & Cinnamon, Banana Nut, Chocolate & Almond, Cranberry & Yogurt and Raisins.

Quaker Crunchy Oat Granola Cookies are crispy in texture, with each box featuring seven individually wrapped packages of four cookies. Crunchy Oat Granola flavors include Apple & Cinnamon, Mixed Berry, Mixed Nuts and Raisins.

Whether soft baked or crunchy, both varieties of Quaker's Oatmeal Cookies contain the whole grain goodness of Quaker Oats in a sweet snack for every taste and time of day.

Quaker Soft Baked and Crunchy Oat Granola Cookies are available in most grocery stores nationwide.

About The Quaker Oats Company

The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com. Follow Quaker Oats on Facebook and Twitter.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com

Follow PepsiCo:

Contact:


Jody Menaker     

   Julia Nissim

Quaker Foods & Snacks     

   Edelman Public Relations

312-821-3264       

   312-240-3182

jody.menaker@pepsico.com         

   julia.nissim@edelman.com

SOURCE The Quaker Oats Company



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