BURLINGAME, Calif., Oct. 11, 2016 /PRNewswire/ -- In support of National Breast Cancer Awareness Month, Ruby Ribbon, the Silicon Valley-based shapewear and apparel company known for its top-selling cami that replaces a bra and has no underwire, announces its support of National No Bra Day on October 13th. Partnering with its independent sales representatives – many breast cancer survivors themselves – Ruby Ribbon will host pop-up events across the country that celebrate survivors and raise funds for City of Hope, the renowned breast cancer research and treatment center.
"Ruby Ribbon Stylists understand the widespread nature of breast cancer. In a recent survey we learned that one-in-three have either had breast cancer themselves, or experienced it with a sister, mother or daughter," said Anna Zornosa, CEO and Founder. "Because of the popularity of our bra-alternative – the cami – they are also in frequent dialogue with customers who have chosen not to wear a bra either for medical reasons or simply because they have found a great alternative to an often-painful bra."
Stemming from the United Kingdom where it began as a social media phenomenon, National No Bra Day has gained awareness in the United States where women joyfully support a braless existence. Ruby Ribbon's connection to issues of breast health stems from both its product and the community: Ruby Ribbon Stylists take great joy in demonstrating that a woman can be supported without a bra. Attached please find a link to the Stylists doing a Braless Flash Dance in Las Vegas, having fun while demonstrating support without underwire: bit.ly/RRflashdance
About Ruby Ribbon
Ruby Ribbon is a shapewear and apparel company that sells it products exclusively through a technology-empowered network of Independent Stylists. True to its mission of celebrating confidence, Ruby Ribbon's award-winning shapewear and on-trend fashion are designed for comfort, style and fit. The company supports female entrepreneurship by enabling each Stylist to operate her own business. Ruby Ribbon is backed by investors including Trinity Ventures, Mohr Davidow Partners and DBL Partners. For more information visit rubyribbon.com.
#nobraday began as an internet and social media phenomenon in 2011 as a way to draw attention to breast health. Each year since 2011 it has gained momentum as a hashtag on social media with celebrities and women of all walks of life posting about #nobraday.
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SOURCE Ruby Ribbon