2014

Taking Beauty Beyond The Stars For Fall 2013 AMWAY INTRODUCES THE ARTISTRY® GALAXY COLLECTION, OFFERING FALL COLOR COSMETICS BASED ON THE FASHION TRENDS

ADA, Mich., Sept. 10, 2013 /PRNewswire/ -- The Fall 2013 runways ran wild with otherworldly textures and proportions. Metallics, patent leather, cocoon shapes, and sculptural silhouettes lent a freshness to fashion that was nothing short of out of this world. Runway beauty reflected this edginess with luminous skin, intense glossy lips, and a shimmering smoky eye. Inspired by this futuristic look, Amway introduces the ARTISTRY Galaxy Collection for Fall 2013 – a cosmic array of seasonal must-haves taking beauty beyond the stars.

Moonlit mineral brown and purple hues for eyes, aurora pink beige for cheeks, and lunar shimmering lips evoke an incandescent, intergalactic look that flatters all. "Imagining the cosmos and radiant skies for fall 2013, I wanted to create a collection that captured elegance and versatility," explains Rick DiCecca, Artistry Global Makeup Artist. "The Galaxy Collection goes from day to night, working for all women, of all skin tones and of all ages."

IRRESISTIBLE EYES
The Galaxy Eyeshadow Quad anchors the collection with four silky powders in a sateen finish. Begin with a sweep of the shimmering beige highlighter all over the lid. Follow with the light-flecked deep Brown or rich Purple eyeshadows and accentuate the look with the dark Black Liner.

Platinum Highlight Eyeliner, a mirror-finish, silver eye pencil, softly highlights and brightens the eye when swept on, or dramatically defines the look with more intense application.

HIGH-SHINE LIPS
Two shades of Dual-Ended Lip Gloss create sheer or intense finishes with layers of color. Use each shade alone for medium coverage or blend together for further depth and shine. Red Hot includes a fiery red on one end with a gold-kissed pink on the other, while Ultra Violet features an intense purple complimented by shimmering pink. Lips are smooth and enriched with hyaluronic microspheres that blur the look of fine lines for a plumped appearance. Special-effect pearls add dimension, while jojoba and avocado oils moisturize and vitamin E conditions.

LIT-FROM-WITHIN CHEEKS
Aurora Illuminating Powder, an all-over face and cheek illuminator, sculpts and highlights with soft sand and pink hues brushed with gold and silver accents. The hint of sheen can be worn alone or over eyeshadow or cheek color for enhanced luster.

THE ARTISTRY GALAXY COLLECTION:

  • EYESHADOW QUAD – $55.00
    • Highlighter
    • Brown Eyeshadow
    • Purple Eyeshadow
    • Black Liner
  • PLATINUM HIGHLIGHT EYELINER – $20.00
  • DUAL-ENDED LIP GLOSS – $25.00
    • Red Hot
    • Ultra Violet
  • AURORA ILLUMINATING POWDER – $50.00

The ARTISTRY® Galaxy Collection for Fall 2013 is available through an Amway Independent Business Owner or at Amway.com/Artistry. Additional information can be found by following @AmwayUS and @ArtistryBeauty on Twitter, by visiting Facebook.com/AmwayUS and Facebook.com/ArtistryUS, or by reading Amway's blog at Amwayconnections.com. For more Amway news, visit news.amway.com.

About the ARTISTRY Brand

ARTISTRY is ranked among the world's top five, largest-selling premium skincare brands*. Founded in 1958 by an entrepreneurial husband and wife team, the ARTISTRY portfolio features advanced skincare developed with new technologies and proprietary plant ingredients. ARTISTRY products target both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes, and lips. Superior formulations reflect the global research, development, and quality assurance conducted by a network of more than 900 scientists, and directed by a board of scientific and academic advisors working together to push the boundaries of beauty forward. ARTISTRY products are sold through more than 3 million Amway distributors in more than 100 countries and territories worldwide. For more information, go to Amway.com/Artistry.

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims

About Amway Research & Development

The Amway Research and Development (R&D) team uses the power of science to help people live better lives through innovation. As global leaders in phytonutrient research, ethnic skin research, and water and air purification advancement, more than 900 Amway scientists, engineers, and technicians excel in product development, analytical sciences, and technical/regulatory affairs. At 75 R&D and quality assurance labs worldwide, Amway R&D is committed to scientific excellence that delivers premium performance in nutrition, beauty, and home products. Amway R&D scientists strive with their peers to help ensure high safety and quality standards that benefit people throughout the world. Amway has more than 1,000 patents granted, and more than 700 patents pending.

SOURCE Amway



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