MINNEAPOLIS, June 6, 2016 /PRNewswire/ -- Talenti® Gelato & Sorbetto today launched Flavorize.Us, an online contest that blends consumers' social media personalities with their friends' profiles to generate a combined Talenti gelato flavor. Flavorize.Us offers participants the chance to have their flavor hand-crafted by Talenti founder, Josh Hochschuler.
"We're giving people and their friends the chance to create a gelato flavor unique to their friendship," said Hochschuler. "In the same way people's quirks and passions make up their personality, our ingredients make us uniquely Talenti."
Flavorize.Us Turns Relationships into Gelato Flavors
The algorithm connects to consumers' selected social media handles, scans their Instagram, Twitter and Facebook posts and applies a "flavor sentiment," such as sweet, sour, spicy, salty or bitter to each post. Word choice, emoji usage, punctuation and color play a role in determining each flavor. These sentiments are then paired with ingredients to create a personalized flavor such as Praline Hungarian Shortbread Mint or Pluot Sauvignon Blanc Nectarine.
Consumers have the option to invite their friends to join their flavor. With each added friend, the combination of ingredients evolves and creates a more complex, one-of-a-kind gelato flavor. With hundreds of available ingredients and more than 1,500 words assigned to flavor profiles, there is potential to generate over 145 million combinations.
Talenti invites consumers to visit www.Flavorize.Us June 6 through July 2 to create their group flavor. On July 25, the best couple (two people), squad (six people) and group (up to 47 people) will be selected as grand prize winners and will have a limited quantity of their custom flavor created.
Additional group prizes will also be awarded throughout the contest window, including Hottest Flavor, Best Pie Flavor, The Deliciously Standard Award and Most "Vacationable" Flavor.
To learn more about Flavorize.Us visit www.Flavorize.Us.
Abbreviated Flavorize.Us Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Talenti® Flavorize.Us Contest is open to legal eligible residents of 50 US/DC, 18 years or older. Contest starts 5/26/16 at 12:00 AM ET and ends 7/2/16 at 11:59:59 PM ET. Void in PR & where prohibited or restricted by law. Go to http://www.flavorize.us for Official Rules and details including how to enter, prizes, etc. Sponsor: Talenti Gelato, LLC. Note that the Website will scan through personal information about the Entrant so the Entrant should not participate in this Contest if he/she does not want to share this personal information. © 2016 Talenti Gelato & Sorbetto. All rights reserved.
About Talenti® Gelato & Sorbetto
Talenti began as a gelateria in 2003 and has since grown into the best-selling packaged gelato in the United States. A wholly-owned subsidiary of Unilever, Talenti is committed to using artisanal methods and uses only the finest, carefully sourced ingredients — Belgian Chocolate, fresh whole Tahitian vanilla beans from Papua New Guinea, select coconuts from the Philippines, and real Argentine dulce de leche are just a few of the many fine ingredients used to create Talenti gelatos and sorbettos. Both Talenti® gelatos and sorbettos showcase our commitment to providing frozen desserts that taste amazing.
For a full list of Talenti products and to find retail locations that sell Talenti, please visit www.TalentiGelato.com. To keep up with Talenti news, visit Talenti on Facebook or follow us on Twitter.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
Unilever's Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
For more information, contact:
Golin, on behalf of Talenti
MMohoney@golin.com, (312) 729-4293
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SOURCE Talenti Gelato & Sorbetto