NEW YORK, May 16, 2016 /PRNewswire/ -- Tapad has appointed seasoned executive Pierre Martensson as General Manager of its soon-to-be-launched APAC region. Martensson, who assumes his role on May 23, 2016, will establish Tapad's offices in Singapore in Q3 2016. He will report to Tapad COO Dave Fall.
APAC has been identified as an opportune region for Tapad's unified, cross-screen marketing solutions. According to eMarketer, digital ad spend in APAC is expected to exceed that of North America by 2017.
"Pierre was our first choice to forge our path into Asia," said Fall. "Are Traasdahl, Tapad Founder and CEO has known and worked with Pierre for many years, and was well aware of his exceptional track record at building high-performing teams in the region. We have full faith that he will quickly scale our business there, playing a vital role in our aggressive global expansion."
Martensson comes to Tapad with robust leadership experience, having transformed, developed and grown global organizations.
For nearly a decade, he ran operations throughout the APAC region, including in Sri Lanka and China (Oriflame) and in Singapore, South Africa, Thailand, Indonesia, Vietnam, Malaysia and the Philippines (Lux). Most recently, he was CEO of Brandbassador, a Norway-based influencer platform. At the same time, he served as a member of the Board of Directors at Zinzino and WebOn Group. He is also the previous CEO of Eniro Norway, one of the leading digital search companies within the media industry.
Tapad will begin building its world-class APAC team in June. For updates and to see other open positions, visit tapad.com/careers.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. Tapad's numerous awards include: EY Entrepreneur of The Year (East Coast) 2014, among Forbes' Most Promising Companies two year's running, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award.
Kite Hill PR for Tapad
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SOURCE Tapad Inc.