NEW YORK, Sept. 19, 2016 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has announced that its third annual cross-device summit, Unify Tech '16, will take place during Advertising Week New York. The summit will be held on Wednesday, September 28, 2016, at NASDAQ MarketSite. Doors open at 1pm ET.
Unify Tech '16 features a diverse and dynamic lineup of speakers discussing the ways brands and marketers can achieve deeper engagement with their most desired audiences.
Presenters at Unify Tech '16 include:
- Bob Garfield, industry journalist, bestselling author of "Can't Buy Me Like" and co-host of NPR's "On the Media."
- Mahzarin Banaji, a Harvard social psychologist and author of well-known book "The Blind Spot: Hidden Biases of Good People."
- T.J. Miller, who plays Erlich Bachman on HBO's Silicon Valley, will serve as toastmaster for the reception immediately following the summit.
- Keynote Scott Hagedorn, CEO of Hearts & Science, will discuss what it takes to produce creative that cuts through the noise and resonates with audiences, winning elusive human connection across devices.
"This year's event is taking place during a vital time for our industry," said Tapad Founder and CEO, Are Traasdahl. "In order to prepare ourselves for inevitable change and continued growth as an industry, we must unite, educate and encourage innovation, that's what Unify Tech is all about."
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions, acquired by Telenor Group in 2016. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco, Singapore and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade." Among Tapad's numerous awards: TNCNet's Tech Culture 2016, EY Entrepreneur of The Year (East Coast) 2014, among Forbes' Most Promising Companies two year's running, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award, and a MarCom Gold Award.
Lauren Leff for Tapad
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