Tapinator Enters $680 Million MENA Mobile Gaming Market

NEW YORK, November 5, 2015 /PRNewswire/ --

Tapinator, Inc. (OTC:TAPM), a designer, developer and publisher of mobile games on the iOS, Google Play, and Amazon platforms, today announced that, through a new publishing partnership with Tamatem, Inc., it plans to enter the $680 Million Middle East and North Africa (MENA) mobile gaming market. According to Strategy& (formerly Booz & Company), The MENA market for mobile games is expected to more than triple in size in the coming years - from $680 million in 2015 to $2.3 billion in 2022. Tapinator and Tamatem will kick off this partnership via the December 2015 launch of localized versions of Tapinator's hit mobile games, Cop Duty Simulator 3D and Trucker Parking 3D.

Tapinator also announced that it plans to release it Q3 Earnings Report next week.

"Gaming is a key driver in the MENA digital media market and, according to Strategy&, is expected to grow from 19 percent to 22 percent of the digital media market from 2014-2019. The rise of the Arab digital generation is giving rise to a surge in demand for localized, culturally relevant digital content including video, social media and, of course, mobile games. The mobile market is one of the fastest-growing media segments in the Middle East. Smartphone penetration in Saudi Arabia and the UAE has surpassed 75 percent of the population, with more than 55 percent of users accessing the Internet every day on a smartphone (Source: Gulf Communications Council Telecommunications Regulators).  Tapinator is looking forward to investing in the high growth MENA region in order to establish early market leadership," said Tapinator CEO, Ilya Nikolayev.  

"The Arab mobile game market is underserved. Arabic is the fourth biggest language in the world, yet less than one percent of all mobile gaming content is available in Arabic. While games in English number around 400,000, there are only 250 Arabic games available on the App Store (Source: GamesIndustry.biz). The region has one of the world's fastest adoption rates for mobile apps. There are 60M+ smartphone users in the Middle East and this number is expected to reach 100M by 2016. 60 percent of these users prefer consuming content in Arabic. (Source: Strategy&). Tamatem looks forward to working with Tapinator to help them bring their large and rapidly-growing library of 150+ high quality mobile games to the vibrant Arabic market," said Tamatem CEO Hussam Hammo.

About Tapinator 

Tapinator (OTC: TAPM) designs, develops, and publishes mobile games on the iOS, Google Play, and Amazon platforms. Tapinator's owned and operated portfolio includes over 150 mobile gaming titles that, collectively, have achieved over 135 million downloads.  A number of these titles have risen to the top of the mobile leaderboard charts and have been featured by the Apple, Google, and Amazon App Stores. Founded in 2013, Tapinator is headquartered in New York, with product development teams located in Denmark, Pakistan, Indonesia, Canada, and Russia.

For a full listing of Tapinator game titles, please go to Tapinator.com.

For further financial information on the Company, please go to OTCMarkets.com/stock/TAPM.

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About Tamatem, Inc. 

Tamatem is a leading mobile games publisher in the MENA market with offices in Amman, Jordan and Mountain View, California and is backed by 500 Startups and other venture capital firms. Tamatem is entirely focused on serving the Arabic smartphone users with games tailored for the language and culture of the region. Tamatem partners with other international game developers/studios to publish localized versions of their successful games for the Arab gamer. Tamatem focuses on publishing casual and mid-core mobile games including genres that vary from puzzle games, strategy games, racing/drifting games and word and trivia games. Tamatem has a proven track record and experience in localization, user acquisition, distribution, cross-promotion, monetization, and game design focused entirely on the MENA region.

For additional information about Tamatem, email [email protected] or visit http://tamatem.co.

Forward Looking Statements 

To the extent that statements contained in this press release are not descriptions of historical facts regarding Tapinator, they are forward-looking statements reflecting the current beliefs and expectations of management made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words such as "may," "will," "plan," "expect," "anticipate," "estimate," "intend," and similar expressions (as well as other words or expressions referencing future events, conditions or circumstances) are intended to identify forward-looking statements. Examples of forward-looking statements contained in this press release include, among others, statements regarding the quoting and trading of our common stock and our expectations regarding our development and monetization plans for our mobile games. Forward-looking statements in this release involve substantial risks and uncertainties that could cause the development and monetization of our mobile games, future results, performance or achievements to differ significantly from those expressed or implied by the forward-looking statements. Such risks and uncertainties include, among others, the uncertainties inherent in the hits nature of the mobile gaming business. Tapinator undertakes no obligation to update or revise any forward-looking statements. The quoting and trading of the company's common stock on the OTC Market Group's OTC Link quotation system is often thin and characterized by wide fluctuations in trading prices, due to many factors that may have little to do with the company's operations or business prospects. As a result, there may be volatility in the market price of the shares of the company's common stock for reasons unrelated to operating performance. Moreover, the OTC Market Group's OTC Link quotation system is not a stock exchange, and trading of securities on it is often more sporadic than trading of securities listed on the NASDAQ Stock market or another securities exchange. Accordingly, stockholders may have difficulty reselling any of their shares. For a further description of the risks and uncertainties that could cause actual results to differ from those expressed in these forward-looking statements, as well as risks relating to the business of the company in general, see Tapinator's Risk Factors which are available at http://www.tapinator.com/disclaimers.

CONTACT:
Tapinator Investor Relations
[email protected]
+1-(914)-930-6232

SOURCE Tapinator, Inc.