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TapInfluence And Sensei Marketing's Sam Fiorella To Discuss The Business Of Influencer Marketing During Webinar

Webinar to offer key strategies that will help brands tap bloggers and online influencers to scale social media marketing programs

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BOULDER, Colo., May 20, 2013 /PRNewswire/ --


Jennifer Beaupre

VP of Marketing



Beaupre is the VP of marketing at TapInfluence, a leading software platform company that automates all aspects of an influencer marketing campaign. Find her on twitter: @jenbeaupre

Sam Fiorella


Sensei Marketing


Fiorella is a partner at Sensei Marketing, a customer experience consultancy based in Toronto and New York. Find him on Twitter: @samfiorella


Webinar: The Business of Influence Marketing with Sam Fiorella

Influence marketing is transitioning from "nice-to-have" into a powerful social media marketing strategy for brands and agencies alike. Fiorella will share a blueprint for influence marketing that expands beyond brand awareness and into sales acquisition and customer life time value measurement, based on his book with co-author, Danny Brown. He and Beaupre will provide a comprehensive overview of successful influence marketing campaigns and how they are driving increasing value for marketers.

After this session, attendees will be able to:

Recognize a prospects place in the purchase life cycle right now

Clarify how consumers move from brand preference to purchase

Identify key micro-influencers who impact decisions at every stage

Gain insight into the context of online relationships

Recognize situational factors that derail social media brand recommendations

Understand social influence scoring models and overcome limitations

Re-engineer and predict influence paths to generate measurable action

Master the "4 Ms" of influence marketing: make, manage, monitor, measure


Register Here:


Thurs., May 23 at 11 a.m. MDT (1 p.m. EDT)


Join #TapInfluence @jenbeaupre and author @samfiorella for #influencermarketing webinar


If you have any questions, or wish to speak with the speakers please contact:

Christie Denniston, APR

Catapult PR-IR

Office: 303-581-7760 ext. 13

Mobile: 303-827-5164

Email: (

Twitter: @prhightech







SOURCE TapInfluence


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