TapInfluence Debuts Cloud-Based Software for Automated Influencer Marketing at ad:tech San Francisco TapInfluence addresses ineffectiveness of advertising banners and sidebars, and helps brands connect with consumers through trusted content
SAN FRANCISCO, April 9, 2013 /PRNewswire/ -- ad:tech San Francisco 2013, booth #UI10 -- TapInfluence (www.tapinfluence.com) the leader in influencer marketing, today debuted its new cloud-based software platform for automating all aspects of influencer marketing campaigns at ad:tech San Francisco 2013. In addition, company co-founder and CEO Rustin Banks will join industry luminaries during a panel session, Collaborative Marketing: Driving Consumer Powered Products and Marketing, at the "Under the Influence Summit" forum held at the conference. TapInfluence is the only platform that automates the process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other social platforms), as well as the distribution of content across all social networks and campaign analysis via measurement dashboards.
"The ad:tech conference is the perfect venue to debut our new cloud-based software that helps advertisers move from the invisibility of the sidebar and into the main attention-getter for consumers – relevant and meaningful content," said TapInfluence's Banks. "Brands can now connect and interact with millions of consumers in meaningful and authentic ways through our platform, and tap into our searchable marketplace of more than 100,000 registered social influencers."
Influencer marketing is vitally important to brand marketers as consumers increasingly ignore banner ads and turn to social networks where friends, peers and like-minded people share purchase-related content. This social content – which is more trusted, authentic and effective than digital advertising – is the basis for effective influencer marketing. Meanwhile, as brands build their own communities of social influencers, the job of managing programs and monitoring content across social networks has become extremely time-consuming. TapInfluence automates all aspects of influencer marketing, including influencer identification and activation, content distribution and ROI-based analysis.
Starting out in 2009 as BlogFrog, the company recently re-launched as TapInfluence to reinforce its mission to help brands connect with a growing array of social influencers and to establish mutually beneficial relationships that result in impactful social marketing campaigns that are based on trusted, authentic content. A long-time champion of the blogger, the company pioneered large-scale influencer marketing programs that reach millions of consumers across all social networks. Now, its cloud-based software platform helps marketers streamline how they work with influencers and engage with consumers in ways that are lasting and meaningful. Executing on its strategy to automate the influencer marketing process, expand its influencer community beyond bloggers and create the first interactive marketplace to facilitate the influencer/brand relationship, TapInfluence counts more than 70 leading digital agencies and Fortune 1000 brands as customers.
ad:tech is the leading interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. It blends keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit (www.ad-tech.com).
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TapInfluence (formerly BlogFrog) provides the industry's only cloud-based software that automates the creation, management and measurement of influencer marketing programs from a single platform. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers (content creators on blogs, Facebook, Twitter, YouTube and other social platforms) use TapInfluence to connect with relevant brands and generate revenue from their content. TapInfluence customers include ABC News/United Nations Foundation, Random House, Horizon Organics, International Delight and Redbox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. For more information, please visit (www.tapinfluence.com).
Christie Denniston, APR