TapInfluence Expands Executive Leadership Team with the Addition of Pat Benner as Chief Financial Officer Benner brings 25 years of financial management and operations experience to TapInfluence with a focus on maximizing profits in rapid-growth environments

BOULDER, Co., Nov. 21, 2013 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the leader in influencer marketing software solutions, today announced it has hired Pat Benner as CFO. On the heels of a $5 million round of Series B funding led by Grotech Ventures and Access Venture Partners, Benner will oversee all finance and administrative activities, drive operations processes and procedures to scale the company's hyper-growth, and accelerate the returns on invested capital.

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"Pat's proven success in C-level financial management and direct experience with venture capital financings are what made him uniquely qualified for this position at TapInfluence," said Rustin Banks, co-founder and CEO of TapInfluence. "He will play a vital role in leveraging our most recent round of funding to maximize our profits and to ensure business operations align with our overall financial goals to best serve customers and shareholders."

Benner has 25 years of experience and has previously worked for rapidly growing companies in data storage, industrial products and healthcare information technology. Benner began his career as a CPA with Ernst & Young. During his tenure at NexGen Storage, Benner managed a $119 million sale to Fusion-io, which delivered a 10X return on invested capital. He has spent over 10 years as CFO in venture-backed and mid-market private companies, as well as division CFO at a Fortune 50 company. 

"TapInfluence is poised for rapid expansion as marketers look for more effective ways to reach their consumers online," said Benner. "I'm thrilled to join such a talented team and look forward to helping them facilitate and nurture their growth."

TapInfluence is a Boulder-based software company dedicated to making it easy for marketers to connect with their consumers in an authentic way. It offers a cloud-based software platform for marketers and agencies that automates the otherwise tedious process of identifying online influencers, connecting with them, and working together to create meaningful, brand-sponsored content.

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About TapInfluence

TapInfluence (www.tapinfluence.com) provides the industry's only marketing software that automates the creation, management and measurement of influencer content marketing programs. Enterprise CMO's and marketers use TapInfluence to scale the creation of content and distribute it to consumers in a meaningful and authentic way. Social influencers with key audiences on blogs, Facebook, Twitter, Pinterest and other social platforms leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The company provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include: Microsoft, ABC News, Proctor & Gamble, JC Penny and RedBox.  Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Join in the conversation with the company @TapInfluence and Facebook.com/tapinfluence.

Media Contact:

For more information or to arrange an interview with TapInfluence, please contact (press@tapinfluence.com).

SOURCE TapInfluence



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