Tapjoy® Adds Matthew Service as Chief Financial Officer Matthew Service Brings Extensive Operational and Financial Leadership in Mobile Video Advertising to Tapjoy

SAN FRANCISCO, July 9, 2013 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, today announced that Matthew Service joined the company as Chief Financial Officer.   Service joined Tapjoy's seasoned leadership team and is responsible for Tapjoy's global financial planning, analysis, ad operations and IT.  Service, who held Chief Operating Officer and Chief Financial Officer titles at blinkx plc (BLNX: LSE, AIM) managing all aspects of the publically listed online video search and advertising company, brings extensive and applicable experience to Tapjoy.  Service will report directly to Tapjoy President and CEO Steve Wadsworth.

(Logo: http://photos.prnewswire.com/prnh/20120731/LA49747LOGO)

"Matt is an extremely accomplished and respected executive in this sector with extensive experience in both the operational and financial leadership roles.  His experience as both COO and CFO at the innovative video advertising company blinkx make him a perfect fit for Tapjoy and our leadership team," said Steve Wadsworth, President and CEO, Tapjoy. "Matt is joining Tapjoy at a pivotal point in our evolution as we expand our product portfolio and focus on even more innovative video advertising solutions that will have a significant impact on the overall growing mobile advertising landscape.   He shares our vision and is a key player in enabling us to achieve it."  

Between 2007 and 2012, Service held both the CFO and COO leadership positions at blinkx and played a pivotal role in rapid expansion and growth of the video search and advertising platform.   Prior to blinkx, Service worked at Autonomy, Inc. and Regent Pacific Management Corporation.   Service earned his bachelors of business economics at the University of California, Los Angeles.

"Tapjoy has a tremendous opportunity to drive industry leading value and user engagement for our partners, and is poised to make an even greater impact through innovation in mobile advertising," Service said. "I'm excited to step into this role and join Tapjoy's world-class executive team on its mission to be the leading mobile app value creation platform."

About Tapjoy
Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 1 billion devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 97,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, Dusseldorf, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy, Inc.



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