SAN FRANCISCO, July 22, 2013 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, today announced that chief marketing officer (CMO) Peter Dille has joined the Interactive Advertising Bureau (IAB) Mobile Marketing Center of Excellence Board of Directors.
The IAB Mobile Marketing Center of Excellence is charged with driving the growth of the mobile marketing, advertising and media marketplace and devotes resources to market and consumer research. Dille brings extensive marketing and technology expertise to the IAB Mobile Marketing Center of Excellence board. Through his role at Tapjoy, Dille has helped the company build upon a foundation of advertising innovations and solutions, and has been instrumental in industry thought leadership and evangelism of mobile marketing.
"We are delighted to have the opportunity to take a greater role in the IAB, as there has never been a more critical time to promote industry standards in this rapidly evolving space," said Dille. "As an innovator, Tapjoy takes its obligation to grow the industry as a whole very seriously. We look forward to taking on this role with the IAB and contributing our interactive marketing expertise and international experience to meet the changing needs of our partners."
"The Mobile Marketing Center of Excellence is a collection of some of the most innovative, forward looking people in the mobile field, and we're thrilled to add the experience and leadership of Mr. Dille to the team," said Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB. "Mr. Dille will bring strong vision to the organization as it continues to be a force of change in the incredibly dynamic world of mobile advertising."
As a valued thought leader, Dille is often tapped to share his insights on mobile advertising as a featured speaker at industry events. He is passionate about all things media and technology, particularly the proliferation of data and how it's changing the relationships between consumers and media companies. Tapjoy continues to innovate in mobile advertising to improve the performance and deliver value to the IAB community of marketers who, through their mobile ad platform, can reach more than 430 million consumers each month.
Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 1 billion devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 97,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.
About the IAB Mobile Marketing Center of Excellence
The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. The Mobile Center devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing. Our agenda will focus on building profitable revenue growth for companies engaged in mobile marketing, communications and advertising, and helping publishers, marketers and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer. For more information or to find out how to join, please visit www.iab.net/mobilecenter.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
SOURCE Tapjoy, Inc.