SAN FRANCISCO, June 5, 2013 /PRNewswire/ -- TapSense today announces that its mobile marketing platform M3 Cloud, has recorded ten billion marketing events this year and is on track to reach fifty billion events by next year. A complete vertical solution for retail, real estate, travel and finance apps, M3 Cloud has also expanded support for third-party services, enabling existing M3 Cloud customers to access sophisticated technology from partners such as UberMedia.
The benefits of this program for marketers:
- A single point of integration for M3 Cloud customers to access third-party services
- Access to sophisticated demo, geo, and category targeting from partners such as UberMedia
- Data aggregation system for marketing programs such as retargeting, look-alike targeting and other audience segmentations
- Certification process for third-party services to ensure an enterprise level of quality and security
Given the unprecedented growth of the mobile app market and the increasing competition for app users, marketers need scalable platforms that go beyond just measurement. Platforms that expand access to third-party data services give marketers the simplicity and sophistication they need to succeed. With M3 Cloud in place, marketers can easily add new services, test new features, and experiment with new marketing programs without going through the pain of another integration.
Bill Gross, CEO of UberMedia, comments: "We're excited to announce our partnership with TapSense. We look forward to using TapSense's great conversion tracking and analytics solution tool to help us improve the value of campaigns that run on UberMedia. The M3 Cloud platform combined with UberAds' optimization technology will allow our customers to maximize campaign performance."
Ash Kumar, CEO of TapSense, comments: "Expanding our platform to support third-party services like UberMedia demonstrates our dedication to making app marketing simple. The platform allows customers to easily work with third-party applications, which provide services ranging from retargeting and geo-fencing to custom integrations with internal BI systems. M3 Cloud aims to be the go-to platform for app marketers who need to access a wide range of services and functionality."
For more information or an interview with a senior TapSense executive, please contact:
1 646 738 8973
TapSense creates tools to make mobile marketing simple. Their flagship product, M3 Cloud, is an enterprise platform that allows marketers to do conversion tracking, monitor multi-channel funnel analytics and optimize campaigns directly to revenue. TapSense boasts over 100 customers, including: Fab, Trulia, HotelTonight, Poshmark, Pocket Gems, and Tiny Co.
TapSense was founded in 2011 and is based in San Francisco, California.
UberMedia is a leading independent developer of feature-rich mobile applications and dynamic advertising solutions. UberMedia's platform, UberAds, is a mobile advertising network that combines social signals and location to derive consumer intent to deliver timely and useful advertisements to consumers, across all devices – yielding dramatically superior results by turning intrusive ads into invited ads. In 2012, UberMedia was ranked #16 in The Wall Street Journal's Top 50 Start-ups and was listed as one of Fast Company's "50 Most Innovative Companies." UberMedia has delivered dynamic advertising solutions for many Fortune 500 companies. For more information, please visit ubermedia.com.