Targeted Victory Partners with FinancialAudiences™ to bring more financial industry data to the Audience Exchange marketplace

ALEXANDRIA, Va., July 29, 2014 /PRNewswire/ -- Targeted Victory is proud to announce a new partnership with FinancialAudiences™ (by Dean Media Group) to further the mission of making their Audience Exchange the most comprehensive, expansive data marketplaces in politics. Key FinancialAudiences™ segments are now available to full-service Targeted Victory clients and self-service Targeted Engagement users.

Boosting Audience Exchange's already-impressive roster of data partners and unique audience segments, FinancialAudiences™ offers fresh data gathered from exclusive financial publisher partners that have a high affinity for politics. Boasting more than 30 million unique profiles, FinancialAudiences™ is a welcome addition to Audience Exchange and will bring new depth and dimension to client campaigns.

"We're excited to partner with a data provider as dedicated as FinancialAudiences™," said Targeted Victory co-founder Michael Beach. "The quality of their data, the influencers they have access to, and exacting industry focus make their data valuable to our clients and fit well with the existing providers in Audience Exchange. It's great to have them on board."

"We're proud to partner with Targeted Victory to bring our FinancialAudiences™ industry-leading audience data to the Audience Exchange marketplace. This opportunity to make our data accessible to a substantially larger audience is a valuable one, and we look forward to a long and beneficial data partnership," said Jon Dean, Founder of Dean Media Group.

About Dean Media Group

Dean Media Group is a financial marketing company offering data-driven solutions to clients across the globe. 100% focused in the financial services industry, our expertise is unmatched. On four different occasions, Inc. Magazine has recognized us as one of the fastest growing private companies in the country.

FinancialAudiences™ is our flagship audience management and targeting platform providing powerful tools for deep audience insights and sophisticated cross-channel targeting as well as a trusted environment for publishers to monetize audience and data assets.

About Targeted Victory

Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit www.targetedvictory.com.

SOURCE Targeted Victory



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